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The Louvre Heist Ladder: A Rising Star in the Ad Campaign

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new video loaded: New Star of an Ad Campaign: The Louvre Heist Ladder

transcript

transcript

New Star of an Ad Campaign: The Louvre Heist Ladder

After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.

My wife and I got to know about the Louvre robbery on Sunday. Luckily for us, most of the people got the humor and know that we are not involved in the robbery.

After thieves stole more than a hundred million dollars’ worth of jewelry from the Louvre using a lift truck, the manufacturer decided to capitalize on the connection.

By Shawn Paik

October 24, 2025

Central North Airport Group announces growth in earnings for the third quarter of 2025 and updates to the board

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Central North Airport Group reports 3Q25 earnings growth and board changes

RSF drones continue to attack Khartoum in fourth consecutive day of bombardment

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Explosions were heard in the vicinity of Khartoum International Airport amid uncertainty over its reopening.

The paramilitary Rapid Support Forces (RSF) have targeted Sudan’s capital Khartoum and its main airport with drones for a fourth consecutive day, as the government-aligned Sudanese Armed Forces (SAF) attempts to resume air traffic after regaining control of the city several months ago.

Drones and surface-to-air missiles were heard above the capital in the early hours of Friday morning, residents living close to the Khartoum International Airport told Al Jazeera, before loud explosions went off.

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It is unclear whether the capital’s main airport was successfully hit and the extent of the damage.

The attack marks the fourth consecutive day of attacks that began on Tuesday, a day before the airport was scheduled to become operational after at least two years of war.

A single plane operated by the local Badr Airlines landed on Wednesday, before an airport official told AFP on condition of anonymity that the airport’s reopening has been postponed “under further notice” because of incoming attacks.

Al Jazeera’s Hiba Morgan, reporting from Khartoum, said that “despite authorities saying that operations are scheduled to start on October 26, there are concerns that this will not happen”.

The war, which started in April 2023, has killed tens of thousands of people, displaced about 12 million more and left 30 million people in need of humanitarian assistance, making it the world’s largest humanitarian crisis.

Return to Khartoum

The Sudanese military retook the capital from the paramilitary force in March. Since then, residents have been tentatively returning to their homes, often to find them destroyed.

Alfatih Bashir’s house in Omdurman, which he built using all his savings, has collapsed ceilings and damaged walls. “I built it when I was working abroad,” Bashir told Al Jazeera, adding that now he did not posses the necessary funds to repair the damage.

“I’m not working, I’m just sitting idly with my wife and two children. We sometimes barely have enough to eat. How can I even start to rebuild?” he said.

Authorities are still assessing how many houses have been damaged in the conflict, but the scars of the battle between the military and the RSF are visible across the capital.

Another resident, Afaf Khamed, said she fainted when she saw the extent of the damage.

“This house is where we were born, where all our family members got married. I now live here with my sister, and we can’t rebuild because we don’t have anyone to help us,” she told Al Jazeera.

The collapse of the local currency makes reconstruction an impossible feat even for those who have retained a job during the war. While salaries have remained stable, the Sudanese pound spiked from 600 pounds to the US dollar in April 2023, when the conflict started, to 3,500 pounds.

Goods are also hard to come by in the war-torn country, hampering reconstruction. Shop owner Mohammed Ali said materials take too long to arrive because of security checks, and that makes them more expensive. As a consequence, “fewer and fewer people are coming to buy building materials”, he said.

Sudan’s government has pledged to rebuild the capital, but its focus as so far has been on state institutions, while residents are left to figure out how to rebuild on their own.

Elon Musk criticizes influential firms as ‘corporate terrorists’ for urging shareholders to reject $1 trillion pay package

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Elon Musk stole the show in the final minutes of Tesla’s Wednesday earnings call to label the advisory firms pushing shareholders to reject his $1 trillion pay package “corporate terrorists.”

After months of being relatively quiet following his resignation from the Department of Government Efficiency and subsequent fallout with President Donald Trump, Musk slammed proxy advisory firms Institutional Shareholder Services (ISS) and Glass Lewis.

“I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue,” Musk said. “I mean, those guys are corporate terrorists.”

Musk, in a separate X post on Wednesday, also called into question the role of proxy advisory firms generally. The Tesla CEO echoed criticism from ARK Invest CEO Cathie Wood by saying these firms—which issue recommendations to shareholders for how they should vote on proposals at public companies’ annual shareholder meetings—have too much sway, especially with passive investors like index funds, which have substantial voting power because of the shares they hold for clients.

“ISS and Glass Lewis have no actual ownership themselves and often vote along random political lines unrelated to shareholder interests! This is a major problem that is not just limited to Tesla,” Musk wrote on X.

However, advisory firms do not vote directly in annual shareholder meetings and merely recommend positions that are also individually analyzed by some of the biggest institutional investors, including BlackRock, Vanguard, and State Street, which do their own in-house research. Both ISS and Glass Lewis twice recommended voters reject Musk’s previous 2018 pay package. Shareholders ultimately approved the package twice.

A spokesperson for Glass Lewis told Fortune in a statement its job is to provide analysis and recommendations to its clients. 

“Those that are Tesla shareholders will ultimately make their own decisions about Mr. Musk’s pay proposal and the Board directors that put it forward for shareholder vote,” the statement read.

ISS declined to comment. Tesla did not immediately respond to a request for comment.

Musk, who has a net worth of $455 billion, said he needs an ownership stake “in the mid-20s approximately” to achieve his goals at Tesla. The pay package in question would give Musk about $1 trillion over 10 years if he meets performance metrics, one of which includes boosting the company’s market cap more than 500% to $8.5 trillion. 

ISS and Glass Lewis both issued reports earlier this month questioning Musk’s pay package, in part because of the package’s size and because it would dilute existing shareholders’ holdings. 

While Tesla claimed regular benchmarking doesn’t apply to Musk’s pay, because no other company has “remotely similar goals embodied in their compensation programs,” Glass Lewis wrote in its report that Musk’s 2025 performance award is “unprecedented” compared with that of other public companies, and around 33.5x larger than its predecessor from 2018.

“It is clear that the quantum, on a realizable and granted basis, outpaces all other pay packages.”

Trump cancels trade negotiations with Canada following anti-tariffs advertisement

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US President Donald Trump has announced an immediate end to all trade negotiations with Canada over an advert critical of the tariffs he has imposed on the nation.

The advert, sponsored by the government of Canada’s province of Ontario, quoted Trump’s predecessor, Ronald Reagan, an icon of US conservatism, saying tariffs “hurt every American”.

Trump wrote on social media that the advert was “FAKE” and “egregious”, adding that trade talks were “HEREBY TERMINATED”.

His administration has imposed a 35% levy on many Canadian imports, as well as individual tariffs targeting particular industries like car and steel manufacturing. Ontario has been particularly hard-hit by these.

Trump has allowed exemptions for goods that fall under a free trade agreement with Mexico and Canada that he negotiated during his first term.

But Canada’s Prime Minister Mark Carney has since his election earlier this year attempted to strike a deal that would ease the US tariffs.

This has been complicated by Ontario Premier Doug Ford, who is one of the most vocal critics of the taxes levied on US firms buying Canadian products.

In the minute-long advert published last week, Reagan’s voice can be heard narrating over images that include the New York Stock Exchange and cranes adorned with both US and Canadian flags.

The video excerpts a 1987 national radio address by Reagan that focused on foreign trade.

“When someone says ‘let’s impose tariffs on foreign imports’, it looks like they’re doing the patriotic thing by protecting American products and jobs. And sometimes, for a short while it works, but only for a short time,” Reagan says.

“But over the long run, such trade barriers hurt every American, worker and consumer.

“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars… Markets shrink and collapse, businesses and industries shut down and millions of people lose their jobs,” Reagan adds.

The Ronald Reagan Foundation – which is charged with preserving his legacy – released a statement on Thursday saying the advert had used “selective” audio and video of the former president’s remarks.

It said the advert “misrepresents” the former president’s address, without specifying why, and accused the Ontario government of not seeking permission to use and edit the remarks.

The foundation said it was “reviewing its legal options”.

Trump referenced this statement, and said the video was designed to “interfere with” the US Supreme Court’s upcoming decision in November on whether Washington’s sweeping tariffs on many nation’s products are legal.

The court’s decision represents the biggest test of Trump’s presidential authority and signature economic policy, potentially forcing the US to refund billions collected in tariffs.

The advert was run as part of a campaign worth $75m Canadian dollars (£40m; $54m) on mainstream TV channels in the US.

In the post accompanying the advert, Ford wrote that “we’ll never stop making the case against American tariffs on Canada”.

China’s embassy in Washington also used a similar Reagan clip in a post on X to cast doubt on Trump’s global tariffs earlier this year.

Ontario is Canada’s most populous province and its largest regional economy, and has suffered the most as a result of the US tariffs.

Ford hit back at Trump’s earlier tariff threat against Canada by saying he was willing to cut off power supply to the US.

He had also described Washington’s trade policies against Canada as having pulled a knife and “yanked it into us“, and called on US lawmakers to put pressure on Trump.

Trump’s sector-specific levies on Canadian goods include a 50% levy on metals and 25% on automobiles.

The White House’s global tariffs – particularly on steel, aluminium and cars – have hit Canada hard, forcing job losses and putting pressure on businesses.

Carney and Ford have not yet commented on Trump’s announcement.

It is the second time Trump has said he was ceasing trade talks with Canada, after Ottawa announced it would impose a digital services tax on US technology firms earlier this year.

When Canada rescinded the tax, the White House said Carney had “caved” to pressure from Trump.

Examining Washington’s Impact

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A Journey Through Time

The Washington Wizards have entered their 65th NBA season, a milestone that reflects decades of transformation, struggle, and resilience. The franchise began its journey in 1961 as the Chicago Packers, the NBA’s first expansion team. The name changed to the Chicago Zephyrs a year later, and by 1963, the team moved to Maryland to become the Baltimore Bullets.

In 1973, the team spent one season as the Capitol Bullets before settling on the Washington Bullets name. That identity lasted until 1997, when the franchise officially became the Washington Wizards. Over six decades later, the team continues to chase the consistency that defined its best eras.

65 Years of Wizards Basketball: A Look Back at Washington’s NBA Legacy65 Years of Wizards Basketball: A Look Back at Washington’s NBA Legacy


The Elusive 65 Wins

Despite 65 years of history, the Wizards have never reached 65 wins in a single season. Their closest attempt came during the 1974–75 campaign, when they finished with a 60–22 record. That remains the best regular-season mark in franchise history.

That same year, the team made it all the way to the NBA Finals but fell short against the Golden State Warriors. It was one of the rare seasons where Washington was considered a true championship contender.


Scoring Feats That Nearly Hit 65

No Wizards player has ever scored 65 points in a game. However, two superstars have come close. Gilbert Arenas erupted for 60 points in an overtime win against the Los Angeles Lakers in December 2006. Fifteen years later, Bradley Beal matched that mark, dropping 60 on the Philadelphia 76ers in January 2021.


Shooting 65 Percent or Better

Team and individual efficiency have also flirted with the 65 mark. Center Daniel Gafford averaged better than 65% shooting during multiple seasons with the Wizards. Jordan Poole also achieved that figure in a 2024 overtime loss. As a team, Washington has hit 65% from the floor in at least three games throughout its history.


Looking Back to 1965

In 1965, the Baltimore Bullets made a defining trade that brought Bob Ferry and Bailey Howell to the roster. That same season, the Bullets reached the NBA Playoffs for the first time and advanced to the Finals, where they lost to the Los Angeles Lakers.

Now, as the Wizards celebrate their 65th year, fans hope the team can recapture that same postseason magic and finally return to the NBA’s biggest stage.

mRNA COVID Vaccine Associated with Doubling Survival Rate During Cancer Therapy

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Getting a COVID shot might do more than protect against the virus – it could also help cancer patients live longer. A new study found that mRNA vaccines were linked to a doubling in three-year survival for those on immunotherapy.

Cancer immunotherapy helps the body’s own immune system recognize and attack cancer cells. Normally, cancer can hide in the body using “checkpoint” proteins that tell the immune system not to attack. Immune checkpoint inhibitors (ICIs) block these proteins, removing the invisibility cloak from cancer cells and helping the immune system fight them more effectively.

Now, a new study led by the University of Texas MD Anderson Cancer Center and the McKnight Brain Institute at the University of Florida has found that an unlikely source provides a significant boost to the effectiveness of cancer immunotherapy: mRNA-based COVID vaccines.

“This study demonstrates that commercially available mRNA COVID vaccines can train patients’ immune systems to eliminate cancer,” said co-lead author Adam Grippin, MD, PhD, a radiation oncology resident at the MD Anderson Cancer Center. “When combined with immune checkpoint inhibitors, these vaccines produce powerful antitumor immune responses that are associated with massive improvements in survival for patients with cancer.”

Killer T-cells surround a cancer cell (center) to deliver the “kiss of death”

Wikimedia Commons/National Institutes of Health

mRNA vaccines like those developed by Pfizer and Moderna for SARS-CoV-2 work by giving your body a tiny genetic instruction – messenger RNA – that tells cells to make a harmless piece of the coronavirus spike protein. The immune system sees this protein as foreign and builds antibodies and memory cells to fight it. Later, if you’re exposed to the real virus, your body recognizes the spike protein quickly and mounts a fast, strong defense to prevent infection or severe illness.

In the present study, the researchers examined how mRNA COVID-19 vaccines affect cancer patients who are receiving ICIs. They wanted to know if vaccination might trigger immune-related side effects, worsen cancer outcomes, or interfere with the safety and effectiveness of the ongoing immunotherapy.

The researchers collected data from a large, multicenter cohort of patients actively receiving ICIs for solid tumors. They compared vaccinated and unvaccinated patients, looking particularly at adverse events after vaccination (especially immune-related ones such as myocarditis, colitis, or pneumonitis), cancer progression or recurrence rates, and overall survival and hospitalization rates.

The study used both retrospective data analysis and prospective monitoring of patients for several weeks after each vaccine dose. Some lab-based immune profiling was also done to measure antibody and T-cell responses. T-cells are crucial for immune protection because they eliminate infected or cancerous cells and coordinate the overall immune response.

mRNA vaccines were found to be generally safe in patients receiving immunotherapy. The rate of immune-related adverse events did not increase after vaccination compared to baseline ICI rates. Common short-term vaccine side effects like fever, fatigue, or arm pain were mild and temporary, similar to those seen in the general population.

Most patients developed strong antibody responses after two vaccine doses. Those with blood (hematologic) cancers or undergoing intense chemotherapy alongside ICI had slightly weaker responses, but still meaningful immune system protection. Booster doses further improved antibody and T-cell levels. Importantly, there was no evidence that vaccination accelerated disease progression or worsened cancer control. Vaccinated patients tended to have lower rates of severe COVID-19 infection, hospitalization, and death.

One of the most striking results from the study was the link between COVID-19 vaccination and long-term survival among cancer patients receiving immunotherapy. According to the study data, patients who received at least one dose of an mRNA COVID vaccine within 100 days of starting ICI were about twice as likely to be alive three years later compared to those who remained unvaccinated.

The researchers suggested several possible reasons for this survival benefit. Vaccinated patients were much less likely to develop severe COVID-19, which can be especially dangerous for people with weakened immune systems. Avoiding infection also meant fewer interruptions to cancer treatment, allowing patients to continue their immunotherapy as planned. There’s also speculation that the immune stimulation caused by the vaccine might enhance the body’s antitumor immune response, though that hypothesis needs further study.

Cancer patients had double the survival rate if they received at least one COVID vaccine during treatment
Cancer patients had double the survival rate if they received at least one COVID vaccine during treatment

Importantly, the researchers’ analysis took into account age, cancer type, disease stage, and treatment duration, suggesting that the survival advantage was not simply due to healthier patients being more likely to get vaccinated. However, because the study was observational, the authors caution that they can’t prove causation – only that vaccination was strongly associated with improved outcomes.

“The really exciting part of our work is that it points to the possibility that widely available, low-cost vaccines have the potential to dramatically improve the effectiveness of certain immune therapies,” Grippin said. “We are hopeful that mRNA vaccines could not only improve outcomes for patients being treated with immunotherapies but also bring the benefits of these therapies to patients with treatment-resistant disease.”

A multicenter, randomized Phase 3 trial is currently being designed to validate these findings and investigate whether mRNA COVID vaccines should become part of the standard care for patients receiving ICIs.

The study was supported by the National Cancer Institute, the National Institutes of Health, the Food and Drug Administration, the American Brain Tumor Association, the Radiological Society of North America, Conquer Cancer Foundation of ASCO, CureSearch for Children’s Cancer, Stop Children’s Cancer/Bonnie R Freeman Professorship for Pediatric Oncology Research, Danny’s Dream, Ian’s Friends Foundation Inc., Alex’s Lemonade Stand Foundation, The Medulloblastoma Initiative and Cure Group 4 Consortium, and the National Pediatric Cancer Foundation.

For a full list of the authors’ conflict-of-interest disclosures, including funding sources, please refer to the study, which was published in the journal Nature.

Source: University of Texas MD Anderson Cancer Center

Kakao founder cleared of accusations of stock manipulation during competition with HYBE

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The billionaire founder of South Korea’s Kakao Corp. has been found not guilty in a criminal trial involving Kakao’s bidding war against HYBE for K-pop agency SM Entertainment.

The Seoul Southern District Court on Tuesday (October 21) acquitted Kim Beom-su of charges of violating the Capital Markets Act, concluding prosecutors hadn’t proven their case that Kakao’s purchases of SM Entertainment stock amounted to stock price manipulation.

“Based on evidence from the prosecution, it is difficult to recognize that there were discussions to collude in stock manipulation,” the court said, as quoted by The Korea Herald.

“Kakao’s stock purchase orders differ significantly from those typically associated with price manipulation, considering the time intervals and methods of purchase. It is also difficult to see whether there was any intent to artificially fix prices at levels higher than normal market values.”

The court also handed down acquittals to Kakao itself and Kim’s co-defendants, which included former Kakao chief investment officer Bae Jae-hyun, Kim Sung-soo, CEO of subsidiary Kakao Entertainment, former Kakao CEO Hong Eun-taek, former Kakao investment strategy head Kang Ho-jung and One Asia Partners President Kim Tae-young.

One Asia Partners is a private equity fund management firm with links to Kakao that prosecutors alleged was involved in the scheme.

Prosecutors had sought a 15-year prison sentence for Kim, along with a fine of 500 million Korean won (USD $350,000). They alleged that Kim was the leader of a plot inside Kakao to drive up SM Entertainment’s stock price in February 2023, when entertainment giant HYBE was attempting to acquire SM Entertainment.

Prosecutors said the scheme involved funneling some KRW 240 billion ($172 million) across more than 300 individual transactions, causing SM Entertainment stock to rise dramatically.

Around that time, SM’s shares briefly spiked from around KRW 75,000 per share to more than KRW 147,000, before falling back down again. HYBE’s offer to buy SM, a rival K-pop company, fell through and Kakao Corp. tabled its own bid. Kakao eventually emerged as the winner in the bidding war, taking a 39.9% stake in SM Entertainment.

Then began a two-and-a-half-year-long legal ordeal for Kakao, which is one of South Korea’s most prominent tech and entertainment companies. It owns the popular messaging app KakaoTalk and music streaming service Melon.

“Based on evidence from the prosecution, it is difficult to recognize that there were discussions to collude in stock manipulation.”

Seoul Southern District Court

It’s also a major shareholder of KakaoBank, something that could have posed a major headache for Kakao if Kim had been convicted. Under South Korean law, an entity convicted of financial crimes can’t own more than 10% of a bank. Kakao, which owns around 27% of KakaoBank, would have been forced to divest its holdings, jeopardizing its control over the financial institution.

Kim was arrested in July 2024 and indicted the following month. He spent 100 days in custody before being released on bail with restrictions on his movements, according to Korea JoongAng Daily.

“For two years and eight months, Kakao group endured many difficulties due to the investigation and trial,” the company said in a statement quoted by The Herald.

“The difficulty in responding quickly to rapid market changes is particularly painful. We will strive to overcome this and fulfill our social responsibility.”

According to JoongAng Daily, the acquittals remove a major obstacle for Kakao, which had been falling behind in developing new products amid the investigation and trial.

The company is currently focused on integrating AI chatbots into its KakaoTalk app, and has been exploring the potential of creating a stablecoin linked to the value of the South Korean won.Music Business Worldwide

Gender Equity: Mahnoor Omer, 25, Sues Pakistan Over Menstrual Rights

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Growing up in Rawalpindi, a city adjacent to Pakistan’s capital Islamabad, Mahnoor Omer remembers the shame and anxiety she felt in school when she had periods. Going to the toilet with a sanitary pad was an act of stealth, like trying to cover up a crime.

“I used to hide my pad up my sleeve like I was taking narcotics to the bathroom,” says Omer, who comes from a middle-class family – her father a businessman and her mother a homemaker. “If someone talked about it, teachers would put you down.” A classmate once told her that her mother considered pads “a waste of money”.

“That’s when it hit me,” says Omer. “If middle-class families think this way, imagine how out of reach these products are for others.”

Now 25, Omer has gone from cautious schoolgirl to national centrestage in a battle that could reshape menstrual hygiene in Pakistan, a country where critics say economics is compounding social stigma to punish women – simply for being women.

In September, Omer, a lawyer, petitioned the Lahore High Court, challenging what she and many others say is effectively a “period tax” imposed by Pakistan on its more than 100 million women.

Pakistani governments have, under the Sales Tax Act of 1990, long charged an 18 percent sales tax on locally manufactured sanitary pads and a customs tax of 25 percent on imported ones, as well as on raw materials needed to make them. Add on other local taxes, and UNICEF Pakistan says that these pads are often effectively taxed at about 40 percent.

Omer’s petition argues that these taxes – which specifically affect women – are discriminatory, and violate a series of constitutional provisions that guarantee equality and dignity, elimination of exploitation and the promotion of social justice.

In a country where menstruation is already a taboo subject in most families, Omer and other lawyers and activists supporting the petition say that the taxes make it even harder for most Pakistani women to access sanitary products. A standard pack of commercially branded sanitary pads in Pakistan currently costs about 450 rupees ($1.60) for 10 pieces. In a country with a per capita income of $120 a month, that’s the cost of a meal of rotis and dal for a low-income family of four. Cut the cost by 40 percent – the taxes – and the calculations become less loaded against sanitary pads.

At the moment, only 12 percent of Pakistani women use commercially produced sanitary pads, according to a 2024 study by UNICEF and the WaterAid nonprofit. The rest improvise using cloth or other materials, and often do not even have access to clean water to wash themselves.

“If this petition goes forward, it’s going to make pads affordable,” says Hira Amjad, the founder and executive director of Dastak Foundation, a Pakistani nonprofit whose work is focused on promoting gender equality and combating violence against women.

And that, say lawyers and activists, could serve as a spark for broader social change.

The court docket describes the case as Mahnoor Omer against senior officials of the government of Pakistan. But that’s not what it feels like to Omer.

“It feels like women versus Pakistan.”

Activists of Mahwari Justice, a menstrual rights group, distributing period kits to women in Pakistan [Photo courtesy Mahwari Justice]

‘It’s not shameful’

Bushra Mahnoor, founder of Mahwari Justice, a Pakistani student-led organisation whose name translates to “menstrual justice”, realised early just how much of a struggle it could be to access sanitary pads.

Mahnoor – no relation to Omer – grew up in Attock, a city in the northwestern part of Pakistan’s Punjab province, with four sisters. “Every month, I had to check if there were enough pads. If my period came when one of my sisters had hers too,” finding a pad was a challenge, she says.

The struggle continued in school, where, as was the case with Omer, periods were associated with shame. A teacher once made one of her classmates stand for two entire lectures because her white uniform was stained. “That was dehumanising,” she says.

Mahnoor was 10 when she had her first period. “I didn’t know how to use a pad. I stuck it upside down; the sticky side touched my skin. It was painful. No one tells you how to manage it.”

She says that shame was never hers alone, but it’s part of a silence which starts at home and accompanies girls into adulthood. A study on menstrual health in Pakistan shows that eight out of 10 girls feel embarrassed or uncomfortable when talking about periods, and two out of three girls report never having received information about menstruation before it began. The findings, published in the Frontiers in Public Health journal in 2023, link this silence to poor hygiene, social exclusion and missed school days.

In 2022, when floods devastated Pakistan, Mahnoor began Mahwari Justice to ensure that relief camps did not overlook the menstrual needs of women. “We began distributing pads and later realised there’s so much more to be done,” she says. Her organisation has distributed more than 100,000 period kits – each containing pads, soap, underwear, detergent and painkillers – and created rap songs and comics to normalise conversations about menstruation. “When you say the word ‘mahwari’ out loud, you’re teaching people it’s not shameful,” she says. “It’s just life.”

The same floods also influenced Amjad, the Dastak Foundation founder, though her nonprofit has been around for a decade now. Its work now also includes distributing period kits during natural disasters.

But the social stigma associated with menstruation is also closely tied to economics in the ways in which its impact plays out for Pakistani women, suggests Amjad.

“In most households, it’s the men who make financial decisions,” she says. “Even if the woman is bringing the money, she’s giving it to the man, and he is deciding where that money needs to go.”

And if the cost of women’s health feels too high, that’s often compromised. “[With] the inflated prices due to the tax, there is no conversation in many houses about whether we should buy pads,” she says. “It’s an expense they cannot afford organically.”

According to the 2023 study in the Frontiers in Public Health, over half of Pakistani women are not able to afford sanitary pads.

If the taxes are removed, and menstrual hygiene becomes more affordable, the benefits will extend beyond health, says Amjad.

School attendance rates for girls could improve, she said. Currently, more than half of Pakistan’s girls in the five to 16 age group are not in school, according to the United Nations. “We will have stress-free women. We will have happier and healthier women.”

Lawyer Ahsan Jehangir Khan, the co-petitioner with Mahnoor Omer, in the case demanding an end to the 'period tax'. [Photo courtesy Ahsan Jehangir Khan]
Lawyer Ahsan Jehangir Khan, the co-petitioner with Mahnoor Omer, in the case demanding an end to the ‘period tax’ [Photo courtesy of Ahsan Jehangir Khan]

‘Feeling of justice’

Omer says her interest in women’s and minority rights began early. “What inspired me was just seeing the blatant mistreatment every day,” she says. “The economic, physical, and verbal exploitation that women face, whether it’s on the streets, in the media, or inside homes, never sat right with me.”

She credits her mother for making her grow up to be an empathetic and understanding person.

After completing school, she worked as a gender and criminal justice consultant at Crossroads Consultants, a Pakistan-based firm that collaborates with NGOs and development partners on gender and criminal justice reform. At the age of 19, she also volunteered at Aurat March, an annual women’s rights movement and protest held across Pakistan on International Women’s Day – it’s a commitment she has kept up since then.

Her first step into activism came at 16, when she and her friends started putting together “dignity kits”, small care packages for women in low-income neighbourhoods of Islamabad. “We would raise funds with bake sales or use our own money,” she recalls.

The money she was able to raise enabled her to distribute about 300 dignity kits that she and her friends made themselves. They each contained pads, underwear, pain medication and wipes. But she wanted to do more.

She got a chance when she started working at the Supreme Court in early 2025, first as a law clerk. She’s currently pursuing postgraduate studies in gender, peace and security at the London School of Economics and says that she will go back to Pakistan to resume her practice after she graduates.

She became friends with fellow lawyer Ahsan Jehangir Khan, who specialises in taxation and constitutional law. The plan to challenge the “period tax” emerged from their conversations.

“He pushed me to file this petition and try to get justice instead of just sitting around.”

Khan, who is a co-petitioner in the case, says that fighting the taxes is about more than accessibility and affordability of sanitary pads – it’s about justice. “It’s a tax on a biological function,” he says.

Tax policies in Pakistan, he says, are written by “a privileged elite, mostly men who have never had to think about what this tax means for ordinary women”. The constitution, he adds, “is very clear that you cannot have anything discriminatory against any gender whatsoever”.

To Amjad, the Dastak Foundation founder, the fight for menstrual hygiene is closely tied to her other passion – the struggle against climate change. The extreme weather-related crisis, such as floods, that Pakistan has faced in recent times, she says, hit women particularly hard.

She remembers the trauma many women she worked with after the 2022 floods described to her. “Imagine that you are living in a tent and you have mahwari [menstruation] for the first time,” she says. “You are not mentally prepared for it. You are running for your life. You don’t have access to safety or security. That trauma is a trauma for life.”

As temperatures rise on average, women will need to change sanitary pads more frequently during their periods – and a lack of adequate access will prove an even bigger problem, Amjad warns. She supports the withdrawal of taxes on sanitary pads – but only those made from cotton, not plastic ones that “take thousands of years to decompose”.

Amjad is also campaigning for paid menstruation leave. “I have come across women who were fired because they had pain during periods and couldn’t work,” she says. “When you are menstruating, one part of your brain is on menstruation. You can’t really focus properly.”

Meanwhile, opponents of the taxes are hoping that Omer’s petition will pressure the Pakistani government to follow other nations such as India, Nepal and the United Kingdom that have abolished their period taxes.

Taking on that mantle against the government’s policies didn’t come easily to Omer. Her parents, she says, were nervous at first about their daughter going to court against the government. “They said it’s never a good idea to take on the state,” she says.

Now, they’re proud of her, she says. “They understand why this matters.”

To her, the case is not just a legal fight. “When I think of this case, the picture that comes to mind … It’s not a courtroom, it’s a feeling of justice,” she says. “It makes me feel a sense of pride to be able to do this and take this step without fear.”