Several countries and regional blocs have condemned Israel’s recognition of Somaliland, a breakaway region of Somalia, as an independent nation. Somalia called Israel’s announcement a ‘deliberate attack’ on its sovereignty that undermines efforts for regional peace.
One week last autumn, I hit my customer feedback limit.
I had seen my doctor and done some online shopping. Then I went on a vacation to Europe that involved three airlines and three hotel stays. At every turn, I was bombarded with dozens of requests for feedback, often multiple times from the same company, for two or more aspects of the same interaction.
“How did we do?” “How was registration?” “Rate your doctor!” “Tell us about your flight!” “What did you think of our meal offerings in the Terminal 4 lounge?” “How was check-in at your hotel?” And this doesn’t include the little four-facial-expression thingamajigs in airport restrooms that ask you to rank cleanliness by touching them. ENOUGH!!!
Americans have long been bombarded by customer experience surveys. But if you feel that it has gotten worse—much worse—in recent years, it’s not your imagination.
Last month, Qualtrics, a software company that helps organizations collect feedback, said the total number of customer and employee interactions processed on its platform has doubled since 2023, and that it now captures and analyzes more than 3.5 billion conversations and interactions annually. That includes surveys, but also call center conversations, chat logs, survey responses, social media posts, and product reviews. According to research firm IBIS World, U.S. firms will have spent $36.4 billion this year on market research, an expense that has been rising almost 4% a year.
“Survey fatigue is real,” says Brad Anderson, President of Product and Engineering at Qualtrics. He acknowledged that many emailed survey requests have devolved into spam, making people feel overwhelmed. “It’s things like, the same brand is bombarding an individual over and over again.”
And even as the common consumer becomes increasingly exasperated by the endless stream of feedback request emails, marketing experts say they don’t even work particularly well. “If only all of this email besiegement was leading to meaningful insights,” says Peter Fader, a professor at the Wharton School of Business and an expert in customer analytics. “But it rarely does.”
For one thing, surveys tend to over-index for rants and raves: People are so exasperated with their interaction or with the persistent, nagging emails that they might answer in an angry way. And when a consumer is happy with their product or service, he or she is much likelier to want to fill out a survey to give credit where due. But the large swath of views between those strong opinions are much harder to capture.
“You’re getting a very biased view, simply because there’s survey overload,” says New York University marketing professor Priya Raghubir.
A short history of “customer obsession”
Asking customers what they like and dislike after a transaction is nothing new of course. In the first half of last century, as businesses grew in scale in the wake of the Industrial Revolution, they would send standardized questionnaires by mail in massive numbers, refining the research tools to glean insights.
Then by mid-century, focus groups, pioneered by sociologist Robert K. Merton, and a more rigorous analysis of survey results, both qualitative and quantitative, allowed for much more sophisticated research. Many of the early adopters were in the consumer packaged goods sectors.
By the turn of the 21st century, the sector saw the emergence of the Net Promoter Score (NPS), pioneered by Bain & Co consultant Fred Reichheld as a top metric—one that many marketing chiefs still swear by. It measured consumer sentiment by asking one simple question: whether someone would recommend a brand to others. It has become the gold standard, rising just as Amazon then-CEO Jeff Bezos’s mantra—“We’re not competitor obsessed, we’re customer obsessed”—was becoming conventional business wisdom.
The NPS was the first time customer feedback became a tool closely followed in the C-suite. Still today, executives love to trot out their NPS scores on calls with Wall Street analysts.
But in the age of e-commerce—in which you seem to have to give your email address and create an account with any entity in order to make the simplest transaction, from your neighborhood coffee shop and your favorite museum’s ticketing system to gigantic retailers and food delivery companies—the consumer feedback apparatus has gone into overdrive.
Brands know where to find you at all times, and every interaction seems to lead to a “How are we doing?” email—all in the name of the hallowed “deeper engagement” that supposedly builds customer loyalty.
Watch what customers do, not what they say
Practitioners and consultants say there are ways to reduce the oppressive volume of emails people get without losing any of the valuable insights. Fader, of Wharton, says brands should pay closer attention to what consumers do, and less to what they say.
“Actions speak louder than words,” says Fader. So instead of asking a busy traveler whether they enjoyed an airport lounge, the airline can examine whether they returned to it on future flights. Corporations have enormous amounts of data from all their interactions with customers that in theory allow should allow them to understand their behavior on a granular level. It’s a key factor in why companies push loyalty programs so hard.
There’s also a risk with asking customers what they really think: They might actually tell you. NYU’s Raghubir offered a personal example of how that can backfire. A million-mile flier of a major airline, Raghubir says she is considering ditching the carrier after her detailed, if pointed, feedback in surveys has been consistently ignored. “I have raved and ranted—and there was radio silence on the other side,” she griped.
In this age of technological responsiveness, she said, surveys should have a feature to detect a customer’s extreme displeasure and alert a human on the consumer experience team.
Don’t just ask for feedback; act upon it
Indeed, a big part of making customers feel heard is actually addressing their concerns—doing something with the feedback gleaned from these ubiquitous surveys.
But many surveys take a one-size-fits-all approach, says Qualtrics’ Anderson. If a survey doesn’t zero in on a customer’s particular experience or reflect whether the customer has been surveyed before, “Why should they take the time to fill the survey?” Anderson said.
This is where AI could make a difference, said Anderson. He sees a future in which surveys allow for more qualitative opinions, and redirect feedback that is irrelevant or minor. For instance, if an airline customer wants to rant about the Transportation Security Administration screening process, Qualtrics’ tech can have the digital survey explain that airline security is out of its control, and link to the TSA’s feedback page.
Generative AI could also allow a survey to automatically add a few questions if the respondent has strong feelings about something. So if a traveler hates an airport lounge, the survey could drill down to find specific reasons, such as not enough vegetarian options, or a messy buffet. Qualtrics’ research shows that often people are happy to answer more questions—if they feel someone is paying attention and acting on their feedback.
AI already allows brands to integrate insights from calls, chats, reviews, and social media to find trends. Given this treasure trove of data and insights that companies already have, says Columbia Business School professor Vicki Morwitz, the surveys companies send to consumers look increasingly outdated.
“They could answer their questions,” she says, “without having to ask us.”
Brigitte Bardot, the French model and actress, has died at the age of 91.
After enchanting Paris as a teenage model she took French cinema by storm in the 1950s.
She then became a global icon who directors competed to work with. But she struggled in the spotlight and upon retiring turned her attention to supporting animal charities.
Later in life, she damaged her reputation with a series of convictions for race-hate crimes in France and was also criticised for homophobic comments.
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Voting is under way in Myanmar’s heavily restricted election, the first since the military toppled Aung San Suu Kyi’s democratically-elected government in a coup in 2021. Al Jazeera’s Tony Cheng explains the process from a polling station in Yangon.
Myanmar’s military is holding a phased election over the next month
Myanmar is voting in an election widely dismissed as a sham, with major political parties dissolved, many of their leaders jailed and as much as half the country not expected to vote because of an ongoing civil war.
The military government is holding a phased ballot nearly five years after it seized power in a coup, which sparked widespread opposition and spiralled into a civil war.
Observers say the junta, with China’s support, is seeking to legitimise and entrench its power as it seeks a way out of the devastating stalemate.
More than 200 people have been charged for disrupting or opposing the polls under a new law which carries severe punishments, including the death penalty.
Polling began on Sunday and there were reports of explosions and airstrikes across multiple regions in the country as voting took place.
Three people were taken to hospital following a rocket attack on an uninhabited house in the Mandalay region in the early hours of Sunday, the chief minister of the region confirmed to the BBC. One of those people is in a serious condition.
Separately, more than ten houses were damaged in the Myawaddy township, near the border with Thailand, following a series of explosions late on Saturday.
A local resident told the BBC that a child was killed in the attack, and three people were taken to hospital in an emergency condition.
Further reports of casualties have emerged following other explosions.
Voters have told the BBC that the election feels more “disciplined and systematic” than those previously.
“The experience of voting has changed a lot,” said Ma Su ZarChi, who lives in the Mandalay region.
“Before I voted, I was afraid. Now that I have voted, I feel relieved. I cast my ballot as someone who has tried their best for the country.”
First-time voter Ei Pyay Phyo Maung, 22, told the BBC she was casting her ballot because she believed that voting is “the responsibility of every citizen”.
“My hope is for the lower classes – right now, the prices of goods are skyrocketing, and I want to support someone who can bring them down for those struggling the most,” she said.
“I want a president who provides equally for all people.”
The Burmese junta has rejected criticism of the polls, maintaining that it aims to “return [the country] to a multi-party democratic system”.
After casting his vote at a highly fortified polling station in the capital, junta chief Min Aung Hlaing told the BBC that the election would be free and fair.
“I am the Commander-in-Chief of the Armed Forces, a civil servant. I can’t just say that I want to be president,” he said, stressing that there are three phases of the election.
Earlier this week, he warned that those who refuse to vote are rejecting “progress toward democracy”.
Win Kyaw Thu/BBC
Junta chief Min Aung Hlaing cast his ballot in the capital Nay Pyi Taw
Film director Mike Tee, actor Kyaw Win Htut and comedian Ohn Daing were among the prominent figures convicted under the law against disrupting polls, which was enacted in July.
They were each handed a seven-year jail term after criticising a film promoting the elections, state media reported.
“There are no conditions for the exercise of the rights of freedom of expression, association or peaceful assembly,” the United Nations’ top human rights official Volker Türk said.
Civilians are “being coerced from all sides”, Mr Türk said in a statement on Tuesday, noting that armed rebel groups have issued their own threats asking people to boycott the polls.
The military has been fighting on several fronts, against both armed resistance groups who oppose the coup, as well as ethnic armies which have their own militias. It lost control of large parts of the country in a series of major setbacks, but clawed back territory this year following relentless airstrikes enabled by support from China and Russia.
The civil war has killed thousands of people, displaced millions more, destroyed the economy and left a humanitarian vacuum. A devastating earthquake in March and international funding cuts have made the situation far worse.
All of this and the fact that large parts of the country are still under opposition control presents a huge logistical challenge for holding an election.
Voting is set to take place in three phases over the next month in 265 of the country’s 330 townships, with the rest deemed too unstable. Results are expected around the end of January.
There is not expected to be any voting in as much as one half of the country. Even in the townships that are voting, not all constituencies will go to the polls, making it difficult to forecast a possible turnout.
Six parties, including the military-backed Union Solidarity and Development Party, are fielding candidates nationwide, while another 51 parties and independent candidates will contest only at the state or regional levels.
Some 40 parties, including Aung San Suu Kyi’s National League of Democracy, which scored landslide victories in 2015 and 2020, have been banned. Suu Kyi and many of the party’s key leaders have been jailed under charges widely condemned as politically motivated, while others are in exile.
“By splitting the vote into phases, the authorities can adjust tactics if the results in the first phase do not go their way,” Htin Kyaw Aye, a spokesman of the election-monitoring group Spring Sprouts told the Myanmar Now news agency.
Ral Uk Thang, a resident in the western Chin state, believes civilians “don’t want the election”.
“The military does not know how to govern our country. They only work for the benefit of their high-ranking leaders.
“When Daw Aung San Suu Kyi’s party was in power, we experienced a bit of democracy. But now all we do is cry and shed tears,” the 80-year-old told the BBC.
Western governments, including the United Kingdom and the European Parliament, have dismissed the vote as a sham, while regional bloc Asean has called for political dialogue to precede any election.
Breaststroke has for a while been a weakness for the Australian women’s swimming team, but a group of talented young swimmers rising through the ranks aim to fill that gap.
The latest is 15-year-old Brielle Dredge from the Kwinana Swimming Club, who broke through at the Western Australia State Championships the weekend before Christmas.
Dredge swept the breaststroke races, winning the 50 in 31.96, the 100 in 1:08.40, and the 200 in 2:30.35. Her previous best in the 100 breaststroke was a 1:09.70 done in July.
“I felt really strong,” said Dredge after the breaststroke swim. “I was just focusing on my technique more than anything.”
That time in the 100 ranks her 3rd-fastest all-time among Australian 15-year-olds, behind only Leisel Jones (1:07.49 – 2000) and Sienna Toohey (1:07.01 – 2024).
Toohey, now 16, was a member of Australia’s World Championship team over the summer and is the front-runner to occupy that slot through at least the Los Angeles 2028 Olympic Games.
Dredge is now coming up fast behind her. Both swimmers come from outside of the typical swimming hubs – Toohey in Albury, New South Wales, and Dredge in Kwinana. They are both their clubs’ only entries on Swimming Australia’s all-time top 10 age group lists in any age category.
Also in those breaststroke races was a member of Australia’s last great golden generation of women’s breaststrokers: Sally (Foster) Hunter. Now 40, Hunter finished 2nd in the 50 breaststroke (32.08), and 3rd in the 100 breaststroke (1:11.27). She is the current Western Australia Record holder in all three women’s breaststroke races in long course.
Hunter raced at the World Masters Championships earlier this year. There, she won and set World Records in the women’s 40-44 50 breaststroke (31.48) and 100 breaststroke (1:09.24).
Hunter represented Australia at a number of international meets including the 2008 and 2012 Olympic Games. She has eight relay World Championship medals and a 2008 Short Course World Championships silver in the 200 breaststroke.
High on the sheer limestone cliffs in southwest China, ancient wooden coffins remain wedged into rock faces hundreds of feet above the ground. Long treated as archaeological curiosities, these dramatic burials are now being re-examined using ancient DNA, and they point to a broader practice where separate cultures across Asia all paid their respects to the dead at similar “sky graveyards.”
In a new DNA study by scientists from the Kunming Institute of Zoology under the Chinese Academy of Sciences (CAS) and Shanghai’s Fudan University, researchers have been able to answer some of the longstanding questions surrounding these ancient open-air cemeteries. Firstly, they found that they were made by locally rooted communities whose descendants still live in the region today. Until now, archeologists knew what the coffins looked like and where they could be found, but not whether the people behind them were a single population or many. Sequencing DNA from ancient cliff-buried individuals at sites in Yunnan and Guangxi, they found that today’s Bo people – a population of around 6,800 – are indeed biologically connected to the original hanging-coffin builders.
Photos of hanging coffin burials, China
Xie Peixia/China Folklore Photography Association and the Zhaotong Municipal Bureau of Cultural Relics
But just as fascinating was what the researchers found when they also looked at similar high-elevation burial traditions elsewhere in Asia, most notably by the ancient Log Coffin people in Thailand. Here, they found no evidence of a shared population or migration, suggesting independent cultural practices had emerged, rather than a single tradition spreading across the continent.
Radiocarbon dating and archeological evidence revealed that China’s hanging coffins were used for more than a millennium, from around 500 BCE through to the 14th century, with many of the caskets dating back 1,200 years. In contrast, the log coffin burials in northwestern Thailand date from roughly 200 BCE to 1000 CE. While the two traditions overlap in time, they differ in execution, setting and population, again reinforcing that these similar burial solutions arose independently rather than through migration or cultural exchange.
So while the CAS study successfully traces the origins of China’s cliff-burial people, the broader story is what’s perhaps more fascinating: How did locals in remote China, Thailand and also the Philippines all partake in challenging rituals of cliffside hanging coffins without shared ancestry?
The practice of hanging coffins on the side of the cliff dates back hundreds of years in Sagada, Philippines
For this, we’ll start in China. The reason behind these hanging coffins has been difficult to confirm for archeologists, but several investigations have pointed to a combination of symbolism, practicality and social meaning. Elevating the dead above the ground may have been a way to keep bodies safe from wild animals and environmental influences like flooding, while placing ancestors closer to the sky and mountains – a recurring theme in ancient belief systems across southern China – intended to guide the dead safely into the afterlife.
Historical texts describe high burials as a mark of respect, and much like the placement of the dragon stones in Armenia, the effort involved suggests these were carefully planned and important memorials.
The landscape itself likely played a central role, too – the steep cliffs of Yunnan and Guangxi that rise above river valleys and travel routes are highly visible vantage points. Placing coffins on cliffs would have turned burial sites into long-lasting landmarks that signposted territory and ancestral claims over land. In this sense, the cliffs functioned not just as cemeteries, but as some sort of social marker in the remote wilderness.
As for how the coffins were placed, archeological evidence suggests that some caskets were slotted into natural or carved niches in the rock face, while others were placed on wooden beams that had been driven into cliff faces for support. Interestingly, a collection of tool marks, holes for the beams and the position of coffins closer to the top of the cliffs suggest that they were lowered down from above, rather than hoisted up (which would have required dangerous cliff-face scaling, even without a coffin in tow).
“The Bo people’s Hanging Coffin custom is unique in that it stands in stark contrast to the surrounding cultures, many of which traditionally buried their dead,” noted the researchers. “The Bo people placed their deceased in a wooden coffin carved from a single tree and then suspended it from sheer cliff faces dozens or hundreds of meters in the air.”
Importantly, and where this latest DNA study adds more to the picture, the genetic diversity of those placed at the same sites suggests that the hanging coffin tradition was not the work of a single lineage or tightly bounded group but a cultural practice shared by communities with varied backgrounds – and one that had been carried over centuries as populations changed.
The cliffside coffins are one of the most popular attractions in Sagada, Philippines
In the northern Philippines, particularly around the mountain town of Sagada in the Cordillera region of Luzon, hanging coffins are a well known aspect of oral history and, until recently, common. Among indigenous Igorot groups, especially the Kankanaey, wooden coffins were placed on cliff faces or inside elevated caves, often just a few feet above ground and sometimes stacked up over generations.
Unlike China’s ancient cliff coffins, many of the Sagada coffins were put into position in the last few centuries, with some burials continuing into the early 1900s before the practice declined under colonial and religious change. And like in China, researchers have found that the placement of coffins was a deliberate way to keep the dead close to ancestral spirits, protect bodies from scavenging animals and symbolically elevate the deceased above the land they spent their life on.
Here, the dead were placed in small coffins and hauled up cliff faces using ropes, ladders and carved footholds. The difficulty of the burial was itself meaningful, reflecting a great degree of respect for elders and social standing within the community. The elevated position also makes the coffins visible from a distance, in a similar way to those in China.
Archeological studies have suggested that cliff-face and cave-based burials here may stretch back as far as 2,000 years, though these old caskets no longer exist on their elevated resting spots. But given the likelihood of continuity in this tradition through time, the hanging coffins that are visible in Sagada today may represent only the most recent chapter in a much longer tradition of cliffside burial. And, once again, genetic and historical research has found no evidence of any crossover with other regions practicing cave and cliff burials, adding more weight to the theory that these similar traditions emerged completely independent of each other.
In Thailand’s Iron Age Log Coffin culture, coffins were made from a single teak tree and placed above ground on stilts
Selina Carlhoff/Max Planck Institute for Evolutionary Anthropology
In northwestern Thailand, in the Pang Mapha district and Mae Hong Son province, there’s yet another example of elevated cave burial – though no cliff suspension is evident, possibly due to the suitability of the environment. Here, there’s long-running tradition of log coffin burials, where bodies of the deceased had been set in caskets carved from a single teak trunk and then placed inside elevated caves and rock shelters. These burials date from roughly 200 BCE to 1000 CE, overlapping with China’s hanging coffins, and possibly the Philippines. And again, radiocarbon dating has shown that this is a continual tradition through generations of local people, rather than a practice that arrived from somewhere else.
While the coffins weren’t suspended on cliff faces, many were elevated on stilts and placed in hard-to-access caverns, again suggesting a purposeful and ceremonial ritual. Like in China, a mix of social and environmental factors appear to be at play, with the coffins’ conspicuous placement likely carrying a meaning, rather than being purely about disposal.
Last year, researchers from the Max Planck Institute for Evolutionary Anthropology in Leipzig and the Prehistoric Population and Cultural Dynamics in Highland Pang Mapha Project in Bangkok undertook extensive genetic testing on samples from what is now known as the Iron Age Log Coffin culture.
“In combination with high mitochondrial haplogroup diversity and genome-wide homogeneity, the Log Coffin-associated groups from northwestern Thailand seem to have been a large, well-connected community, where genetic relatedness played a significant role in the mortuary ritual,” the team noted.
In the latest study, a comparative analysis found that the Log Coffin populations were genetically distinct from China’s hanging coffin community, reinforcing the theory that similar burial strategies arose independently.
Hanging coffins along the Yangtze River, China
While there’s a lot we don’t know about these unusual, distinct burial rituals, it’s nonetheless fascinating to see how many disparate cultures shared such similar traditions without knowing the others existed. But there are throughlines that tie them together: Protection from animals and disturbance, visibility, spiritual symbolism and territorial marking.
And thanks to modern tools like genomic analysis, we’re slowly learning more about these ancient practices and, in turn, the people who carried them out. The CAS scientists plan to gather more samples from early hanging-coffin sites in Fujian, China, as well as from Southeast Asia and the Pacific, to better understand the rituals and populations.
“Future studies with more samples covering more relic sites are needed to test the proposed dispersal pattern of the Hanging Coffin custom,” noted the researchers, who also point to similar traditions being undertaken on the islands of Taiwan and Indonesia.
Brazil’s former president, Jair Bolsonaro, underwent a medical procedure on Saturday afternoon at a hospital in Brasília to treat a bout of persistent hiccups.
The intervention, described as successful by his medical team in a Saturday press conference, involved blocking the phrenic nerve, which runs from the neck to the diaphragm. Saturday’s procedure was on Bolsonaro’s right side. A second procedure is scheduled for Monday to block the same nerve on the opposite side.
On Thursday, Bolsonaro also underwent surgery to repair a hernia, a consequence of the abdominal stabbing he suffered during the 2018 presidential campaign. The procedure was carried out without complications, according to his medical team. He endorsed his son Flavio’s 2026 presidential bid in a statement ahead of his surgery Thursday.
Bolsonaro is currently in prison after being convicted by the Supreme Court of attempting to carry out a coup following his electoral defeat in 2022.
Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.