Sony Music Entertainment‘s RCA Records has struck a deal with Bourne Creatives to launch a joint venture focused on signing and developing new artists across multiple genres.
The joint venture will be led by Dylan Bourne, who founded Bourne Creatives in 2020. His appointment builds on his experience across artist management, record label operations, and music publishing in Los Angeles and Nashville.
The partnership promises ground-level development work, helping artists “build a creative and strategic foundation,” the two companies said Wednesday (September 10).
The companies said the venture will operate independently from Bourne Creatives’ existing management business, which will continue serving its current roster of artists. Its roster includes singer-songwriter Elizabeth Nichols, producer Fantom, R&B artist Gabriel Jacoby, Hailey Picardi, hey daisy, Shankz and Tucker Stone.
Commenting on the joint venture’s launch, Dylan Bourne said: “Our ability to identify and cultivate talent in their early stages, paired with the proven artist development team at RCA Records, will provide the tools to build sustainable careers with both cultural and commercial impact.”
“Our ability to identify and cultivate talent in their early stages, paired with the proven artist development team at RCA Records, will provide the tools to build sustainable careers with both cultural and commercial impact.”
Dylan Bourne, Bourne Creatives
John Fleckenstein, COO, RCA Records, added: “Dylan and his team have a keen eye for talent discovery and an expertise in grassroots artist development that will enhance our capabilities across multiple genres.”
“Dylan and his team have a keen eye for talent discovery and an expertise in grassroots artist development that will enhance our capabilities across multiple genres.”
John Fleckenstein, RCA Records
RCA Records is home to artists including A$AP Rocky, Britney Spears, Childish Gambino, Chris Brown, Doja Cat, Elle King, Foo Fighters, H.E.R., Justin Timberlake, Kygo, BLACKPINK’s LISA, Pink, Shakira, SZA, Tate McRae, The Strokes and more.
Its legacy artists include Aretha Franklin, David Bowie, Elvis Presley and Lou Reed, among others.
The joint venture marks the latest partnership struck by RCA Records.
In 2023, RCA teamed up with K-pop giant SM Entertainment for the release of the debut single from boy group RIIZE.
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