TikTok has reached a significant milestone in Europe.
The ByteDance-owned app revealed Friday (September 5) that it has reached more than 200 million monthly users in the region.
That’s up from 175 million people last year, and approaching a third of the population of the continent across the EEA and UK, the company noted.
In other words, roughly one in three citizens in Europe use the app monthly, according to TikTok.
Commenting on the milestone, Marlene Masure, General Manager, Content Operations, for EMEA said: “Our European community goes from strength to strength, with more than 200 million people now regularly coming to TikTok to be entertained, learn new hobbies or skills and make a living.”
“Our European community goes from strength to strength, with more than 200 million people now regularly coming to TikTok to be entertained, learn new hobbies or skills and make a living.”
Marlene Masure, TikTok
Added Masure: “As our community grows, so does the economic, cultural and societal impact that TikTok adds to Europe’s rich ecosystem.
“From bringing the arts to new audiences, to inspiring a new generation of readers and seeing small businesses flourish and create growth and jobs, TikTok has helped contribute positively to so many stories.
“On TikTok, ideas have turned into careers, passions into viable businesses, niche interests into thriving communities, and I want to thank the more than 200 million people that make TikTok what it is today across Europe.”
According to TikTok, 32 countries are included in this ‘Monthly Active Recipients (MAR) figure’ of 200 million users.
They include: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the UK.
The latest figure for these 32 countries arrives just a few days after TikTok released its fifth transparency report on content moderation in Europe.
In the report, TikTok published the average number of ‘monthly active recipients’ in the European Union, broken down by each EU Member State between January 1 to June 30, 2025.
According to TikTok, there were 169.7 million monthly users across the 27 states of the European Union as of the end of June.
The app’s three largest markets within the European Union were France, Germany, and Italy, with 27.8 million, 25.7 million, and 23.9 million, respectively (see below).
TikTok’s latest 200 million user stat is for the broader European region, including the 27 EU states listed above, EEA nations, plus Switzerland and the UK (which left the EU after Brexit).
That means that the five non-EU countries included within the 200 million stat (Iceland, Liechtenstein, Norway, Switzerland, and the UK) collectively account for roughly 30 million of TikTok’s monthly users in the broader European region.
Elsewhere on Friday, TikTok noted that there are now “millions of businesses” on its platform across Europe. The company cites stats from Oxford Economics suggesting that activities of small and medium-sized enterprises (SMEs) on TikTok added €4.8 billion to the economies of Germany, France, Italy, the Netherlands, and Belgium and supported more than 51,000 jobs.
TikTok also announced last week that it has expanded its SoundOn music distribution service into Germany, one of the flagship social app’s largest markets in Europe.Music Business Worldwide
