Big Machine Label Group strengthens global team during 20th anniversary celebration in Nashville

Big Machine Label Group (BMLG) has revealed a series of promotions and a new hire within its international division.

Alex Hannaby, Iren Coutiel, Roxanne Gwillam-Kelly, and Flo Myerscough-Harris have taken on elevated roles, with Cary Dal-Lago joining as the newest team member.

In the press release announcing the news, BMLG noted that the all-female team will continue to lead the label’s international efforts across key markets, including the UK, Australia, and beyond.

The news marks the continued expansion of the HYBE America-owned company, which has also recently been recruiting for a Director, Business & Legal Affairs and Director, Audience Development in Nashville.

The expansion of the International team also marks a significant milestone as the company celebrates its 20th Anniversary and 10 years since the launch of Big Machine UK.

Recently elevated to include VP, International Marketing & Operations, in addition to her role as Head of UK, Alex Hannaby has been instrumental in accelerating BMLG’s global expansion while significantly boosting the UK’s role in its international success, achieving consistent growth in revenue under her leadership.

Hannaby also devised and coordinated the launch of the UK’s first official Country music radio chart – an industry-first that elevated the genre’s visibility across the region.

In just the past 18 months, Hannaby and her team have driven BMLG singles from artists like Riley Green, Thomas Rhett, and Jackson Dean to No.1 on Country radio in the UK and Australia.

Their strategic campaigns have led to notable achievements including Carly Pearce’s sold-out UK tour and upcoming performance at the Opry 100, as well as Dolly Parton’s career-best debut for Rockstar, which landed Top 5 chart positions in both the UK and Australia.

“This next phase of advancement and collaboration allows us to build on the momentum we’ve created and unlock even more opportunities for our roster around the world.”

Alex Hannaby

“I’m thrilled to take on this expanded role as Big Machine continues to grow internationally,” said Hannaby.

“It’s an exciting next chapter, and I’m looking forward to continuing to champion our incredible artists on a global scale. This next phase of advancement and collaboration allows us to build on the momentum we’ve created and unlock even more opportunities for our roster around the world.”

Elsewhere, in the International team, Senior International Digital & Commercial Manager Iren Coutiel started her career as a label intern with BMLG in 2017.

In her expanded role, she will now lead content strategy, influencer marketing, advertising, D2C initiatives, and DSPs across all international markets, driving the label’s global presence and digital growth.

“From the onset of Big Machine Records, a global focus was a must, and our UK-based team has led the way in building the Country format, not only in the UK, but all across Europe.”

Scott Borchetta, BMLG

International Marketing & Promotions Manager Roxanne Gwillam-Kelly, meanwhile, has played a key role in BMLG’s International department for more than four years, leading what BMLG calls “innovative, globally focused campaigns”.

Her expanded responsibilities include overseeing projects in the UK and beyond.

After joining BMLG in 2021, International Marketing & Promotions Manager Flo Myerscough-Harris expands her role from overseeing select projects in the UK to include other international territories.

BMLG’s latest addition to the international team, International Label Intern Cary Dal-Lago, brings “a global perspective to her work,” according to BMLG.

A recent graduate of the University of Westminster with a Master’s in Music Business Management, she previously spent her time creating concert-focused content at Your Culture, capturing live performances, and curating engaging visuals for social media. Dal-Lago will assist on all global BMLG projects moving forward.

“From the onset of Big Machine Records, a global focus was a must, and our UK-based team has led the way in building the Country format, not only in the UK, but all across Europe,” added BMLG Founder, Chairman & CEO Scott Borchetta.

“They consistently find new ways to expand our footprint and drive revenue with incredible passion, execution and creativity!”

Founded in 2005 by Borchetta, BMLG was acquired by Scooter Braun’s Ithaca Holdings in 2019. The entirety of Ithaca, including BMLG and Braun’s SB Projects, was then acquired by South Korea’s HYBE in a $1.05 billion deal in 2021.

Today, Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., Nashville Harbor Records & Entertainment, and publishing company Big Machine Music.

The BMLG artist roster includes Tim McGraw, Sheryl Crow, Thomas Rhett, Mötley Crüe, Rascal Flatts, Lady A, Riley Green, Carly Pearce, Justin Moore, Brett Young, The Band Perry, Brantley Gilbert, Midland, RaeLynn, Jackson Dean, and Aaron Lewis; plus rising talents Braedon Barnhill, Caroline Jones, and Chase McDaniel.

It also includes Cole Goodwin, Greylan James, LECADE, Mackenzie Carpenter, Marfa, Mae Estes, Noah Hicks, Preston Cooper, Ryan Hurd, Shaylen, Something Out West, The Cadillac Three and The Jack Wharff Band.Music Business Worldwide