Atlantic Music Group has promoted Dave Rocco to the newly created position of Chief Creative Officer at the company.
According to Atlantic, in this new role, Rocco will guide the creative strategy for the label group globally.
He will continue to report to AMG Chairman and CEO Elliot Grainge.
Additionally, Rocco will continue to lead the team that collaborates with the label’s roster of artists on all visual creative elements, including creative strategy, video, artwork, advertising and more.
He was previously President of Creative.
Rocco joined Atlantic Music Group in 2024. Under his leadership, the team has collaborated closely on creative campaigns with artists such as Cardi B, FKA twigs, Don Toliver, Bailey Zimmerman, and ROSÉ.
Prior to Atlantic, he was Executive Vice President of Creative at Universal Music Group, where he worked across multiple verticals on “creative issues”.
Rocco also previously worked at Spotify, where he created Artist Marketing and later became Global Head of Label & Artist Relations and Marketing. In that role, he worked “with artists to develop creative campaigns to connect with audiences around the world”.
In addition, he’s credited with creating initiatives including Spotify’s Best New Artist Party, Fans First, and others.
Prior to Spotify, Rocco spent a decade in advertising at Deutsch LA as Executive Vice President, Creative Director, and prior to that at BBDO in New York.
Rocco began his career at age 14 as a producer at the Z100 radio station in New York, answering request lines and later worked as a talent scout at Epic Records and in A&R at Atlantic Records.
Over his career he has garnered multiple awards for his work including Cannes Lions, Cleo’s as well as served on the Board of Directors for GLAAD.
“His creative contributions to our organization and to our artists have been immeasurable.”
Elliot Grainge
“For the last year, Dave has played a crucial role in reenergizing and reimagining Atlantic Music Group,” said Grainge.
“His creative contributions to our organization and to our artists have been immeasurable. I’m happy to be able to promote him to this important new leadership role.”
“I’ve always believed that artists are their own creative directors and have unique and individual needs. Our job as creative executives is to help them realize their vision and support them however we can.”
Dave Rocco
Dave Rocco commented: “I’ve always believed that artists are their own creative directors and have unique and individual needs.
“Our job as creative executives is to help them realize their vision and support them however we can. I could not be more proud of the creative team. They love what they do and are true creative partners to our artists and their teams.”
Elsewhere at AMG, Jeremy Vuernick was recently named Executive Vice President, Atlantic Music Group (AMG), joining AMG’s global leadership team.
In this new post, reporting jointly to AMG CEO Elliot Grainge and Atlantic UK Co-Presidents EdHoward & Briony Turner, Vuernick will be based in London and work closely with the company’s UK and US teams to sign and develop artists with “global potential”.
Meanwhile, in August, Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment, also took on broadened roles at Atlantic Music Group (AMG).
In addition to their 300 posts, the duo were appointed joint Co-Presidents of Hip-Hop, R&B, and Global Music at the Atlantic Records label.
At the same time, Lanre Gaba assumed a new advisory role at AMG as Executive Vice President, Artist Strategy & Development. Based in New York, Bass, Bouab, and Gaba will continue to report to AMG CEO Elliot Grainge.Music Business Worldwide
