Live Nation-owned ticketing giant Ticketmaster has appointed Saumil Mehta as its new Global President, effective November 1.
Mehta succeeds Mark Yovich, who has served as President since 2020 and will now become Chairman of Ticketmaster with a focus on the company’s long-term strategy and global growth.
Mehta will report directly to Live Nation CEO Michael Rapino.
According to Ticketmaster, over the past six months, Mehta has worked as an advisor and investor to a diverse group of AI startups and also aims to “accelerate an AI transformation” at the company.
Credit: Live Nation/press
“Over the past several years, Ticketmaster has been working to build a strong foundation for the next phase of growth. Saumil brings a fresh perspective and deep product and technology expertise that will help us build on that momentum.”
Michael Rapino, Live Nation Entertainment
Under his leadership, Ticketmaster plans to “execute AI opportunities across key areas of its business – such as empowering venues, fortifying the ticketing infrastructure against bad actors, and enhancing the ticket-buying experience for fans”.
Ticketmaster said today (October 14), that as the company “enters its next chapter, Mark Yovich’s leadership has helped lay the groundwork for continued success”.
Added Ticketmaster: “During his tenure as President, Ticketmaster has delivered significant growth, expanding the company’s global presence, advancing its technology platforms, and bringing a unified experience to fans around the world. As Chairman, Yovich will continue to support Ticketmaster’s long-term strategy, with a focus on global expansion and innovation.”
Mehta steps into the role with a strong foundation in product innovation, scaling technology businesses and global commerce.
He spent over nine years at Square, where he was most recently Chief Product Officer and Head of Business Org, “helping build and scale products used by millions of small businesses and hundreds of millions of consumers”.
Prior to this role, Mehta founded LocBox, a marketing automation startup that helped local businesses grow through targeted, multi-channel marketing, which was acquired by Square in 2015.
“The real opportunity lies in how we evolve the experience by building smarter and more intuitive ways for fans to connect with the live experiences that matter so much to them.”
Saumil Mehta
“Ticketmaster is an incredible business that serves as the world’s portal to the best live entertainment,” said Mehta.
“The real opportunity lies in how we evolve the experience by building smarter and more intuitive ways for fans to connect with the live experiences that matter so much to them.”
Michael Rapino, CEO of Live Nation Entertainment, added: “Over the past several years, Ticketmaster has been working to build a strong foundation for the next phase of growth.
“Saumil brings a fresh perspective and deep product and technology expertise that will help us build on that momentum.”
