Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment, have taken on broadened roles at Atlantic Music Group (AMG).
In addition to their 300 posts, the duo have been appointed joint Co-Presidents of Hip-Hop, R&B, and Global Music at the Atlantic Records label.
At the same time, Lanre Gaba will assume a new advisory role at AMG as Executive Vice President, Artist Strategy & Development. Based in New York, Bass, Bouab, and Gaba will continue to report to AMG CEO Elliot Grainge.
(It’s a day of big changes at AMG: Grainge also announced earlier that he was promoting Marsha St. Hubert to Co-President, 10K Projects and EVP, Atlantic Music Group.)
300 Entertainment was acquired by Warner Music Group in 2021 in a $400 million cash deal.
Grainge said: “Rayna and Selim have been at 300 for over a decade, and they’ve done an incredible job, creating a unique artist-centric community that drives culture. They’re immersed in the tone and taste of what’s next, championing artists with a deep understanding of both how to fuel the creative process and energize fans.
“Their game-changing work at 300 makes them ideally suited to help take our strategy to exciting new places.”
He added: “Lanre brings her wide-ranging knowledge to the AMG center in a new role. Over her many years at Atlantic, she’s been a passionate artists’ advocate, insightful business leader, and team builder, and I know she will continue to carry those values forward in this new position.”
Bass and Bouab both joined 300 Entertainment more than a decade ago.
At 300, Bass has been behind campaigns for artists such as Megan Thee Stallion, Young Thug, Gunna, Mary J. Blige, Fetty Wap, Migos, Tee Grizzley, and others.
In January of 2014, she became 300’s first marketing hire and was promoted to SVP of Marketing in 2019.
Bouab also joined 300 in 2014, moving up the ranks to become SVP/Head of A&R prior to his appointment as Co-President. He has played a key role in signing and developing talent such as Megan Thee Stallion, Fetty Wap, and Tee Grizzley.
Bass and Bouab noted: “At 300, we’ve always had an artist-first, independent mindset and an entrepreneurial spirit of hustle, grit, and creativity. We’re looking forward to working closely with Elliot and bringing that same philosophy to our new posts – helping unlock even more potential in a label that’s already full of brilliance, passion, and so much opportunity.
“We will continue our dedication and service to the culture that has birthed some of our biggest stars and raised some of our brightest executives.”
Gaba has been with Atlantic for over two decades, working in key roles across A&R, marketing, artist development, strategic planning, and operational leadership.
Most recently, she served as President, Black Music for Atlantic Records. Since joining the company in 2002, she has worked closely with artists such as Cardi B, Roddy Ricch, Jack Harlow, Lil Uzi Vert, Gucci Mane, Burna Boy, YoungBoy Never Broke Again, A Boogie Wit da Hoodie, Ravyn Lenae, FKA twigs, and many others.
Gaba said: “I’m proud of everything we’ve achieved at Atlantic and the way we’ve supported artists and culture. It’s a privilege to continue carrying that mission forward and keep elevating powerful, meaningful music that makes a difference. A big thanks to Elliot and the team for this opportunity. The Hip-Hop, R&B, and Global team is in great hands with Selim and Rayna.”Music Business Worldwide
