Oasis will open temporary retail locations in London and Dublin in December to sell merch and showcase content from the band’s 2025 global tour, with both stores operating through December 21.
The London store opens December 4 at 44-46 Regent Street, under the Piccadilly Lights, while the Dublin location launches December 5 at Stephen’s Green Shopping Centre. The shops mark the conclusion of the Oasis Live ’25 tour and offer fans access to new and exclusive merch, a restocked adidas Originals range, vinyl and more.
The London location includes a dedicated room showing visual content from the tour, featuring performance highlights and fan content from the summer concerts. Visitors to the London store can book time slots for the content room online, although walk-in appointments are also accepted.
Both stores will offer product customization on select dates. London customers can personalize merch on December 6, 7, 13, 14, 20, and 21. Dublin’s customization service runs from December 5 through 7.
The stores will feature a fully restocked line of official tour merch including menswear, womenswear, children’s wear and accessories such as tees, hoodies, jackets, sweatshirts and more.
The locations will also carry restocked products from the band’s collaboration with Adidas Originals.
The stores will also launch new merch such as hats, flags, scarves, posters and commemorative tickets, as well as tour-edition colored vinyl versions of Oasis albums.
The London store will operate from 10 am to 9 pm Monday through Saturday, and 11am to 5pm on Sundays. Dublin’s hours will run from 10 am to 6 pm Monday through Friday, and 11am to 4pm on Sundays.
The temporary retail concept follows the band’s 2025 reunion tour, which marked their first performances together since splitting in 2009. The Gallagher brothers announced their reunion in August 2024.
Last year, the band named Warner Music Group’s merchandise and fan-experience division WMX as its official merchandise partner. The partnership included a “compelling” merchandise offering on and around Oasis’ stadium shows, which will include pop-up stores, fan experiences, exclusive brand collaborations and event merchandise.
Warner Music Group launched WMX in late 2021 and described it at the time as “a next-generation services division” to “connect artists with fans and amplify brands in creative, immersive, and engaging ways”.
In Q3, sales of Oasis merch led to a double-digit jump in WMG’s Artist services and expanded-rights revenue. Turnover surged 64.3% YoY at constant currency to $327 million.
Strong demand for the Oasis reunion concert prompted regulatory scrutiny last year, with the UK’s Competition and Markets Authority launching an investigation into Ticketmaster in September 2024 over some news reports that said ticket sales for the concert series involved dynamic pricing, and saw large spikes in the prices of tickets.
Dynamic pricing adjusts ticket prices in real time based on demand, and has proven controversial among some concertgoers due to sudden spikes in prices.
In September, the CMA ruled that it had “not found evidence” that Ticketmaster used dynamic pricing in the on-sale of Oasis tickets.
“This means fans will know beforehand if there are multiple prices for the same type of ticket, and that more expensive ones will be released once the cheapest sell out,” the CMA said.
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