Virgin Music Group has extended its partnership with Brazilian independent record label GR6 in a deal that will run through the next decade.
The agreement continues a relationship that began in 2020 between the Universal Music Group-owned music distributor and the São Paulo-based label.
GR6, founded and led by CEO Rodrigo Oliveira, placed in the Top 10 of Brazilian independent labels, according to the International Federation of the Phonographic Industry (IFPI). The label’s roster includes artists such as Perera DJ, Nilo, MC PH, and DJay W. In 2024, GR6 had one of the Top 10 songs in Brazil with Let’s Go 4.
The renewed partnership comes as GR6 prepares to release GR6 Historias, a 60-track compilation featuring re-recorded versions of the label’s previous hits.
Artists including MC Livinho, MC Davi, MC Don Juan, MC Kevinho, and MC Neguinho do Kaxeta will perform new interpretations of the songs. The project is being produced in collaboration with KondZilla, a Brazilian music video producer and label executive.
Cris Garcia Falcão, General Manager, Latin America and Managing Director, Artist and Label Strategy at Virgin Music Group, said: “Rodrigo has built one of Brazil’s most important and enduring independent record labels by discovering and backing a collection of singular career artists who together have had an enormous impact on music culture in Brazil and around the world.”
Oliveira added: “Cris Falcão and everyone at Virgin Music Group has been an incredible partner to us at GR6 over these last five years. We are looking forward to continuing to work together to create extraordinary opportunities for Brazilian artists to succeed on the global stage.”
“We’re especially excited about GR6 Historias, which will really showcase our repertoire to our global community of fans.”
The renewed partnership reflects Virgin Music’s continued expansion in overseas markets. Last month, the company signed a distribution deal with Ghanaian digital music platform MiPROMO. Virgin expanded into Africa in 2021, when predecessor company Ingrooves acquired South Africa-based distributor Electromode. Virgin then opened an African division of Virgin Artist & Label Services in 2022.
In late September, Virgin Music expanded into Vietnam by forming a partnership with The Metub Company (Metub), a digital entertainment and creator company, to establish a new joint venture in the country.
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