Independent music company Bamboo Artists has made a lot of noise in its home market of Germany.
The company, founded and led by CEO Leander Kirschner when he was just 17 years old, represents 32 artists and 47 songwriters, including Ski Aggu, 01099 and Zartmann. Bamboo reports that its catalog generates more than 3 billionstreams annually and over 80 million streams per week.
More than 180 Bamboo songs have entered the German charts, 11 of them reaching No.1 in the German singles and album charts, with over 200 gold and platinum certifications awarded.
Having established itself as an independent powerhouse in Europe, the company is now accelerating its expansion in the UK and US markets.
Bamboo is expanding into the United States under the leadership of Nils Gums as General Manager USA. The company is also establishing a permanent office in Los Angeles.
Gums reports directly to Bamboo’s Founder and CEO, who, according to the company, also plans to spend significant time in the US as part of the expansion.
In addition to an office in Los Angeles, Bamboo has set up two studios exclusively dedicated to its roster of artists and songwriters.
GM Nils Gums brings more than 20 years of experience in the US music industry and has worked with artists such as Anderson .Paak, Meghan Trainor, and Charlie Puth.
Meanwhile, as Product Manager for the British market, Mike Burns assumes the role of UK Label Lead.
He is responsible for managing the international roster in the UK, including Ella Boh, Zimmer90 and WizTheMc, while discovering and developing new local talent.
Burns brings more than 10 years of experience from EMI and Ultra Records/Sony Music, where he worked on campaigns for artists such as Jonas Blue, The Chemical Brothers and Duke Dumont.
In addition, Bamboo Artists is building an in-house unit for brand partnerships and influencer marketing. This new unit will be led by Dorothea Szota as Brand Partnerships Manager.
She previously worked as Product Manager at Lichdicht Records for Milky Chance and at MBG Premium Brands on campaigns for brands such as 9 MILE Vodka and SCAVI & RAY.
“Our expansion is a clear commitment to our artists. We are not only investing in markets, but above all in talent, teams, and creative spaces that foster the development of new global careers.”
Leander Kirschner
“Our expansion is a clear commitment to our artists. We are not only investing in markets, but above all in talent, teams, and creative spaces that foster the development of new global careers,” Kirschner told MBW.
“We are creating structures that are unique in the independent sector. Our artists benefit from direct access to key music markets, global partnerships, and an international infrastructure on a major-label level.”
