AXS has agreed to take a majority stake in Singapore-based ticketing platform SISTIC as part of a new strategic partnership, which will further expand the AEG subsidiary’s presence in the city-state and Southeast Asia.
Financial terms of the deal were not disclosed. Through the partnership, AXS says it “will offer more diverse live events and activities in Singapore and the region.” For SISTIC, the deal will give it access to AXS’s global network and ticketing technology.
AXS, owned by Los Angeles-based AEG, facilitates ticketing for more than 1,600 venues, sports teams and events globally including Coachella Music and Arts Festival, Red Rocks Amphitheatre, The O2 in London, and the LA28 Olympic and Paralympic Games, among others. The company has a presence in North America, the UK, France, Germany, Sweden, Japan, Australia and New Zealand.
Meanwhile, SISTIC sells over 6.5 million tickets annually for over 2,000 events in Singapore and regional markets including Malaysia, Indonesia, Philippines and Hong Kong. Recent events on its platform include concerts by My Chemical Romance, Ed Sheeran, and A-mei, along with the World Aquatics Championships Singapore 2025 and the musical Hamilton.
“By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events.”
Blaine Legere, AXS
Commenting on the partnership, Blaine Legere, President, International at AXS, said: “Singapore and Southeast Asia represent some of the most dynamic growth markets in live entertainment. By combining SISTIC’s deep regional expertise with AXS’s global technology platform, we have a unique opportunity to redefine how fans discover, access, and experience live events.”
“Together, we’ll expand access to world-class productions while ensuring that Singapore’s celebrated arts scene continues to thrive on the global stage. We’re excited to partner with the SISTIC team to drive the next chapter of live entertainment in the region.”
Joe Ow, CEO of SISTIC.com Pte Ltd, added: “Joining AXS’s network opens new opportunities for us to grow and scale our impact to meet changing demands, while staying true to our commitment to deliver professional ticketing services and experiences to clients and ticket buyers.”
“Our technology integration will be intentionally gradual, allowing us to ensure a seamless experience for clients while we combine AXS’s global platform with our deep market knowledge and industry expertise to deliver even greater value, insights, and access to live events.”
“Our technology integration will be intentionally gradual, allowing us to ensure a seamless experience for clients while we combine AXS’s global platform with our deep market knowledge and industry expertise to deliver even greater value, insights, and access to live events.”
Joe Ow, SISTIC
“We are committed to continue in this journey with our entire staff, as every member of the SISTIC team plays a vital role in taking SISTIC to greater heights to benefit our clients, ticket buyers, and the entire live events industry.”
Following the transaction, SISTIC will continue to support the SG Culture Pass, a Singapore government initiative that bolsters access to arts, entertainment and cultural events.
SISTIC customers who have already bought tickets for upcoming events can continue accessing them through confirmation emails and the SISTIC website and mobile app. The company said existing account holders don’t need to take any action unless notified.
The deal comes amid the consolidation of players in the live events industry. In 2009, Live Nation Entertainment merged with Ticketmaster to create the most dominant ticketing company globally. However, the combined entity continues to face regulatory scrutiny. AEG, which competes with Live Nation, has been expanding AXS globally as an alternative to Ticketmaster.
In August, AEG expanded its global partnership with American Express across festivals, venues and events on four continents. The renewed partnership will also see deeper integration of Amex into AXS. AEG took full ownership of AXS in 2019 after increasing its stake to 100%. AEG was a founding partner in the ticketing platform from its inception in 2011.
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