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Technology Sniffs Out New Possibilities: Virtual Reality Introduces Scent

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While 90% of the information transmitted to our brain is visual, it might be thought that, in purely arithmetic terms, the other senses are residual. However, the sense of smell possesses unique characteristics. To begin with, information from the other senses passes through the thalamus, the brain’s communication hub. In contrast, olfactory signals travel directly to the emotional centers responsible for processing memories – the hippocampus – and emotions – the amygdala – without any filter, amplifying their impact. Paradoxically, an immersive technology like virtual reality has thus far covered visual, acoustic, and even tactile aspects through haptic technologies, but the sense of smell remained largely unexplored. Recent research could change that. The proposal goes by the name of miniaturized olfactory generators (OGs in English).

How scents are generated in virtual reality

At the City University of Hong Kong, researchers believe their new technology could provide a crucial interface for enhancing sensory immersion in virtual and augmented reality experiences, but it could also be applied in cinema, television, or web browsing. The team of researchers has opted for a programmable wearable with wireless connectivity. Currently, they are studying two modalities: first, a patch with two OGs placed above the lip, and second, a mask with nine OGs. Both are lightweight devices that offer an average response time of 1.44 seconds between the digital signal and the generation of the scent.

 

In the case of the mask, which is the more complex prototype, it can generate hundreds of different scents instantly. In experiments, a team of volunteers identified different aromas with 93% accuracy, potentially opening the door to scent in virtual reality. In fact, the experiments have offered 4D cinema experiences, virtual reality applied to online education, or a simple stroll through an aromatic garden. Some of the scents include rosemary, pineapple, ginger, or freshly made pancakes. But how do they achieve this?

Fundamentally, OGs incorporate a system that heats and cools paraffins. These paraffins contain various base aromas that can be combined to achieve the desired effect. As highlighted by the researchers who have published their work in the scientific journal Nature Communications, one advantage of the prototype is that it allows for easy replacement of aroma cartridges, much like printer cartridges. The next step will be to improve response times, reduce size, and integrate more OGs to make scent in virtual reality viable.

Failures and promises of scent in virtual reality

The proposal by the Chinese university researchers is not the only one in this field, which has always oscillated between technological advancement and passing trends. In fact, two decades ago, a device called iSmell was introduced, promising thousands of scents like a sort of aromatic speaker, but it never gained traction. Nevertheless, the confluence of virtual reality and more advanced technologies might allow for moving beyond the prototype stage to create functional devices that can be commercialized. This is what a US company promises, which presented a device for generating scent in virtual reality during the 2023 CES technology fair and claims it will be launched in the coming months.

In their case, they are working on a wearable that goes around the neck like a kind of hands-free device, a bit bulkier, and it employs a single cartridge that could be capable of generating thousands of aromas. This device connects Bluetooth to smartphones, computers, or virtual reality headsets. In parallel, the company is also developing a mobile app that will allow users to control the synthesis of scents and associate them with musical themes, conceptual art, or other types of experiences. The manufacturer is also collaborating with video game engine developers like Unity or Unreal to explore their applications in the entertainment world.

In addition to initiatives related to generating scent in virtual reality, there are more practical applications in the here and now. If you’re interested in learning more about how virtual and augmented reality could transform work environments, we recommend you take a look at this article on their applications in construction or this other one on their potential in the management and maintenance of water treatment infrastructures.

 

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Creative industries criticize EU AI Act implementation as a ‘betrayal’

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A coalition of European creative industry groups representing millions of authors, performers, publishers, producers and other rightsholder organizations has slammed the European Commission’s implementation of AI Act provisions designed to protect intellectual property rights in the age of generative AI.

The group called the measures a “betrayal” of the law’s original intent, according to a press release on Tuesday (July 29).

The backlash comes just weeks after the Commission published its General-Purpose AI Code of Practice on July 10 and accompanying guidelines on July 18. The measures are part of the world’s first AI regulation, which entered into force on August 1, 2024.

Starting Saturday (August 2), “the obligations for providers of GPAI models enter into application,” according to the EU. This means that companies developing general-purpose AI models “must document technical information about their models for the purpose of providing that information upon request to the AI Office and national competent authorities,” among other things.

Providers are also required to “put in place a policy to comply with Union law on copyright and related rights.”

However, a coalition of creatives in Europe said: “Despite the extensive, highly detailed and good-faith engagements by rightsholder communities throughout this process, the final outcomes fail to address the core concerns which our sectors – and the millions of creators and companies active in Europe which we represent – have consistently raised.”

“the feedback of the primary beneficiaries these provisions were meant to protect has been largely ignored in contravention of the objectives of the EU AI Act.”

European creative Industry Groups

The group, which includes CISAC, ICMP, IFPI and IMPALA, said the result of the published GPAI Code of Practice, Guidelines and Template “is not a balanced compromise; it is a missed opportunity to provide meaningful protection of intellectual property rights in the context of GenAI and does not deliver on the promise of the EU AI Act itself.”

Their dispute centers on Article 53 of the EU AI Act, which was designed to “facilitate holders of copyright and related rights to exercise and enforce their rights under (European) Union law.”

Creative industries argue this approach is inadequate, saying: “the feedback of the primary beneficiaries these provisions were meant to protect has been largely ignored in contravention of the objectives of the EU AI Act as determined by the co-legislators and to the sole benefit of the GenAI model providers that continuously infringe copyright and related rights to build their models.”

The criticism comes amid growing tensions between artists and AI developers over IP rights. While AI companies seek broader access to publicly available content, creators demand compensation and control over how their work is used.

The coalition said European creative industries contribute nearly 7% of EU GDP and employ about 17 million people. They say their economic contribution exceeds that of pharmaceutical, automotive or high-tech sectors in Europe.

“We strongly reject any claim that the Code of Practice strikes a fair and workable balance… This is simply untrue and is a betrayal of the EU AI Act’s objectives.”

European creative Industry Groups

They added: “The deployment of GenAI models and content production systems which also make extensive use of scraping is already underway. The damage to and unfair competition with the cultural and creative sectors can be seen each day. The cultural and creative sectors must be safeguarded, as they are the foundations of our cultures and the Single Market.”

“We strongly reject any claim that the Code of Practice strikes a fair and workable balance or that the Template will deliver “sufficient” transparency about the majority of copyright works or other subject matter used to train GenAI models. This is simply untrue and is a betrayal of the EU AI Act’s objectives.”

“We call on the European Commission to revisit the implementation package and enforce Article 53 in a meaningful way, ensuring that the EU AI Act lives up to its promise to safeguard European intellectual property rights in the age of generative AI.”

Facebook owner Meta has said that it won’t sign the EU AI Code of Practice, with global affairs chief Joel Kaplan saying on LinkedIn, “This code introduces a number of legal uncertainties for model developers, as well as measures which go far beyond the scope of the AI Act.”

In contrast, tech giant Google said it will sign the Code. “We do so with the hope that this Code, as applied, will promote European citizens’ and businesses’ access to secure, first-rate AI tools as they become available. Prompt and widespread deployment is important. Europe stands to gain significantly, potentially boosting its economy by 8% (€1.4 trillion) annually by 2034.”

The Alphabet-owned firm added: “We are committed to working with the AI Office to ensure the Code is proportionate and responsive to the rapid and dynamic evolution of AI. And we will be an active voice in supporting a pro-innovation approach that leads to future investment and innovation in Europe that benefits everyone.”

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Hamas-run ministry reports seven additional deaths from malnutrition in Gaza

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Anadolu via Getty Images People wait to receive aid food in Gaza City. Photo: 30 July 2025Anadolu via Getty Images

People wait to receive aid food in Gaza City

Seven more people have died from malnutrition in the Gaza Strip in the past 24 hours, the Hamas-run health ministry in the Palestinian territory has said.

It says the total number of malnutrition deaths since the start of the Israel-Hamas war in 2023 has now reached 154 – including 89 children.

On Tuesday, UN-backed global food security experts warned that the worst-case scenario of famine is “currently playing out” in Gaza.

Israel says it is not imposing restrictions on aid entering Gaza – those claims are not accepted by its close allies in Europe, the UN and other agencies active in Gaza.

Meanwhile, US special envoy Steve Witkoff will on Thursday travel to Israel to discuss the crisis.

The trip will mark Witkoff’s first visit to Israel in nearly three months, and comes less than a week after both the US and Israel recalled their delegations from Gaza ceasefire talks in Qatar. Washington accused Hamas negotiators of not appearing to be “acting in good faith.”

In a separate development, Gaza hospital sources told the BBC six Palestinians were killed near a Gaza Humanitarian Foundation (GHF) aid distribution centre in the Rafah area in southern Gaza, on Wednesday morning.

The sources said crowds had attempted to enter the distribution centre shortly ahead of its opening and were attacked by an Israeli tank.

The GHF told the BBC no killings took place at or near its sites today.

The Israel Defense Force (IDF) told the BBC a “gathering of suspects” it said posed a threat to its troops were told to move away, and subsequently the army fired “warning shots” at a distance of “hundreds of metres away” from the distribution centre.

The military also said “an initial review suggests that the number of casualties reported does not align with the information held by the IDF”.

There have been almost daily deadly incidents reported near GHF aid sites, with Palestinians regularly accusing the Israeli military or security contractors of opening fire at them and killing aid seekers.

The IDF has disputed the death tolls.

In a statement later on Wednesday, the Hamas-run health ministry said 103 people had been killed and one body recovered from the rubble in the last 24 hours. Among those killed, according to the statement, were 60 people who died seeking aid.

Separately, the Palestine Red Crescent Society (PRCS) said on Wednesday evening that two hospitals had received six bodies after an incident involving people waiting for humanitarian aid in the Zikim area.

The PRCS said the hospitals were also treating 274 injured people from the same incident and gave no further details.

Watch: How did Gaza get to the brink of starvation?

Sources told the BBC just 109 lorries with aid entered Gaza on Tuesday. Almost none of them reached their destination, being looted after they crossed the border.

In scenes that have become familiar, vehicles carrying sacks of flour were overwhelmed by desperate crowds – some securing it for their families, others to sell it.

The UN estimates that at least 600 aid trucks are needed every day to start addressing the crisis in Gaza.

Israel imposed a total blockade of aid deliveries at the start of March and resumed its military offensive against Hamas two weeks later, collapsing a two-month ceasefire. It said it wanted to put pressure on the group to release its remaining Israeli hostages.

Although the blockade was partially eased after almost two months amid warnings of a looming famine from global experts, the shortages of food, medicine and fuel have worsened.

Israel launched its offensive in Gaza in response to the Hamas-led attack on southern Israel on 7 October 2023, in which about 1,200 people were killed and 251 others taken hostage.

The Hamas-run health authorities say 60,138 people have been killed as a result of the Israeli military campaign.

In a separate development, Israel has reacted furiously to British Prime Minister Sir Keir Starmer’s pledge to recognise a Palestinian state in September unless Israel meets certain conditions including agreeing a ceasefire and reviving the prospect of a two-state solution.

Israeli Prime Minister Benjamin Netanyahu said the UK’s stance rewarded “Hamas’ monstrous terrorism”.

A British-Israeli woman held hostage by Hamas said Sir Keir was “not standing on the right side of history”. Emily Damari, who was released in January after being held by Hamas for more than 15 months, said the prime minister “risks rewarding terror”.

Challenging the Client

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US sanctions target Iranian ‘shipping empire’ linked to high-ranking Tehran official, says report from International Trade News

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Sanctions said to target shipping network controlled by Mohammad Hossein Shamkhani, the son of a top adviser to Iran’s Supreme Leader Ayatollah Ali Khamenei.

The United States Department of the Treasury has imposed new sanctions on more than 100 Iran-linked individuals, companies and ocean-going vessels in what it described as its “largest Iran-related action since 2018”.

The sanctions, announced on Wednesday, target more than 50 vessels which the Treasury Department describes as being part of a “vast shipping empire” of oil tankers and container ships controlled by Mohammad Hossein Shamkhani, the son of a senior political adviser to Iran’s Supreme Leader Ayatollah Ali Khamenei.

“This network transports oil and petroleum products from Iran and Russia, as well as other cargo, to buyers around the world, generating tens of billions of dollars in profit,” the Treasury Department said in a statement, describing the sanctions package as a “massive action” against an Iranian family network.

“The Shamkhani family’s shipping empire highlights how the Iranian regime elites leverage their positions to accrue massive wealth and fund the regime’s dangerous behaviour,” Treasury Secretary Scott Bessent said.

Bessent said the sanctions on 115 individuals, entities and vessels were “the largest to-date since the Trump Administration implemented our campaign of maximum pressure on Iran”.

An Iranian Ministry of Foreign Affairs spokesperson called the new sanctions “a clear example of America’s hostility towards the Iranian nation”, according to the country’s Student News Network.

According to a US Treasury statement, the Shamkhani family controls a significant portion of Iran’s crude oil exports and while Ali Shamkhani – father of Hossein and adviser to Supreme Leader Khamenei – was sanctioned by the US in 2020, the family owns exclusive properties around the world and has obtained foreign passports, which allow them to “travel undetected” to conduct business overseas.

“Layers of front companies with an innocuous appearance and no easily discernible connection to Hossein’s network allow it to accrue enormous profits while avoiding outside scrutiny,” the department said.

In total, the new sanctions target 15 shipping firms, 52 vessels, 12 individuals and 53 entities involved in sanctions evasion in 17 countries, ranging from Panama to Italy to Hong Kong, the Reuters news agency reports.

 

A US official told the news agency that the sanctions would make it “much more difficult” for Iran to sell its oil, but added that the US administration did not anticipate any sustained disruption to global oil markets.

China is the top international buyer of Iran’s oil.

The newly announced sanctions come after Iranian Foreign Minister Abbas Araghchi said any new act of aggression against Iran will lead to a strong reaction.

Posting on social media on Monday, Araghchi responded to comments by US President Donald Trump, who threatened new attacks on Iran if the country attempts to restart its nuclear programme.

“Iran, a nation with a rich culture originating from 7,000 years of civilisation, will never respond to the language of threat and intimidation. Iranians have never bowed down before any foreigners and respond only to respect,” Araghchi wrote on X.

“Iran knows exactly what happened during the recent American-Israeli aggression, both to us and our adversaries – including the extent of blows that are still being censored. If aggression is repeated, we will not hesitate to react in a more decisive manner and in a way that will be IMPOSSIBLE to cover up,” he said.

“No one in their right mind would abandon the fruits of tremendous investment in homegrown and peaceful technology which is saving lives – and simply because [bullying] foreigners demand it,” he added.

Canada intends to acknowledge Palestinian statehood, heightening pressure from allies on Israel

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Canada plans to recognize Palestinian state, raising allies' pressure on Israel

Canada joins France and UK in recognizing Palestinian statehood

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Nadine Yousif

BBC News, Toronto

Watch: Mark Carney announces Canada’s plans to recognise a Palestinian state

Prime Minister Mark Carney has said Canada plans to recognise a Palestinian state in September, becoming the third G7 nation to make such an announcement in recent days.

Carney said the move depends on democratic reforms, including the Palestinian Authority holding elections next year without Hamas.

His remarks come a day after the UK announced it would recognise a Palestinian state in September unless Israel agreed to a ceasefire and other conditions and a week after France unveiled a similar plan.

Israel’s foreign ministry rejected Canada’s announcement, calling it “a reward for Hamas”. Most countries – 147 of the UN’s 193 member states – formally recognise a Palestinian state.

Carney said Canada would formally recognise the state of Palestine at the upcoming UN General Assembly.

He cited the expansion of Israeli settlements in the occupied West Bank, the worsening humanitarian situation in Gaza, and the 7 October 2023 attacks on Israel by Hamas as reasons behind Canada’s dramatic shift in foreign policy.

“The level of human suffering in Gaza is intolerable and it is rapidly deteriorating,” Carney told reporters on Wednesday.

He said a recognition of Palestinian statehood would hinge on commitments by the Palestinian Authority to fundamentally reform its governance and to demilitarise the territory.

Canada had long been committed to a two-state solution as part of a negotiated peace process, Carney said, but he added “this approach is no longer tenable”.

“The prospect of a Palestinian state is being eroded before our eyes,” he said.

Carney told the news conference he had spoken with Palestinian Authority President Mahmoud Abbas earlier on Wednesday about the announcement.

The Palestinian Authority controls parts of the West Bank through the Fatah party, led by Abbas, while Hamas runs Gaza. Neither territory has held an election since 2006.

Carney’s announcement was criticised by Israel’s Ministry of Foreign Affairs.

It said in a post on X that Canada’s plan “harms the efforts to achieve a ceasefire in Gaza and a framework for the release of the hostages”.

Canada’s Conservatives also took issue with Carney’s announcement.

“Recognising a Palestinian state in the aftermath of the October 7 terrorist atrocities sends the wrong message to the world,” the opposition party said in a statement.

Watch: BBC presses UK foreign secretary on timing of recognising Palestinian state

The prime minister has been under pressure to address Palestinian statehood since the UK and France – close allies of Canada – came out with their own statements on the issue in recent days.

Nearly 200 former Canadian ambassadors and diplomats signed a letter on Tuesday calling on Carney to recognise a Palestinian state.

Canada’s principles, the letter said, “are being abandoned daily with the massive displacement, indiscriminate bombardment and starvation of Palestinian civilians in Gaza and the violent attacks by extremist settlers in the West Bank”.

Asked whether he was influenced by the UK and France’s announcements, or whether he had consulted US President Donald Trump, Carney responded that Canada made its own foreign policy decisions.

If France and the UK do formally recognise Palestinian statehood, the US – a strong ally of Israel – will be the only permanent member of the UN Security Council not to do so.

The Israeli military launched a campaign in Gaza in response to the Hamas-led attack on southern Israel on 7 October 2023, in which about 1,200 people were killed and 251 others were taken hostage.

More than 60,000 people have since been killed in Gaza, and 154 people, including 89 children, have died from malnutrition, according to the territory’s Hamas-run health ministry.

Microsoft’s after-hours trading soars to $4 trillion following impressive earnings performance

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Microsoft delivered a blockbuster quarter to close its 2025 fiscal year, riding the wave of surging demand for cloud and AI services and sending its stock to new heights in after-hours trading. For the quarter ended June 30, 2025, Microsoft reported revenue of $76.4 billion, an 18% jump over the previous year. Net income climbed even more swiftly, up 24% to $27.2 billion. Earnings per share reached $3.65, outpacing analyst estimates of $3.37. “In our largest quarter of the year,” CEO Satya Nadella told analysts on the subsequent earnings call, “we significantly exceeded expectations.”

Investors responded decisively to the upbeat results and bullish AI outlook. Microsoft’s shares spiked over 7% in after-hours trading, pushing the stock toward record highs and lifting Microsoft’s market capitalization past the $4 trillion mark—cementing its place as one of just two companies to reach that level globally, along with Nvidia. The reaction underscored Wall Street’s confidence in Microsoft’s strategy, particularly its aggressive investments in cloud infrastructure and its push to commercialize AI tools such as Copilot across its productivity and developer platforms.

Nadella was emphatic in the earnings press release: “Cloud and AI is the driving force of business transformation across every industry and sector. We’re innovating across the tech stack to help customers adapt and grow in this new era.”

On the subsequent earnings call, one analyst expressed surprise at the size of the results. “Satya, back to the strength across the board in the quarter… It’s just the magnitude of upside that has shocked many here.”

To that point, the company’s Intelligent Cloud segment—home to Azure—generated $29.9 billion in revenue, up a robust 26%. Azure and other cloud services revenue soared 39% for the quarter, while annual Azure revenue surpassed $75 billion, growing 34% year-over-year. Nadella cited major enterprise customers leveraging both traditional and AI-powered workloads on Azure, highlighting that this is no longer just about experimentation—companies are moving quickly to deploy AI at scale.

Nadella claimed on the analyst call that “we continue to lead the AI infrastructure wave and gained market share every quarter this year,” noting that Microsoft operates more data centers than any other cloud provider, having opened new facilities across six continents. He said it operates over 400 data centers across 70 regions.

Strength across the board

The Productivity and Business Processes segment, anchored by Microsoft 365 and LinkedIn, generated $33.1 billion (+16%), and More Personal Computing brought in $13.5 billion (+9%), bolstered by a rebound in devices demand and rising Xbox content revenue. Throughout fiscal 2025, Microsoft amassed $281.7 billion in revenue (+15%) and $101.8 billion in net income (+16%). The company also returned $9.4 billion to shareholders in the fourth quarter through dividends and buybacks.

CFO Amy Hood emphasized Microsoft’s operational discipline and the scaling of AI investments, and revealed on the earnings call that the company expects over $30 billion of capital expenditure for the first quarter of 2026, “driven by the continued strong demand signals we see.

When asked about the return on investment on this massive spending, Hood responded that Microsoft has $368 billion of contracted backlog across the “breadth of the Microsoft Cloud,” not just Azure. She added that she feels very confident that this spending is “directly tied to business that is already contracted and on the books — and that we need to deliver.”

Hood also reassured employees and investors of the company’s forward momentum, noting in an internal post-earnings memo, as reported by Business Insider, that “FY26 will require intensity, clarity, and bold execution,” reflecting both the opportunities and competitive pressures ahead as Microsoft doubles down on AI and security priorities.

For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing. 

Introducing the 2025 Fortune 500, the definitive ranking of the biggest companies in America. Explore this year’s list.

Mourners Honor Ozzy Osbourne at Funeral Procession with Love and Support

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new video loaded: Family and Fans Pay Tribute to Ozzy Osbourne at Funeral Procession

By Monika Cvorak

A cortege took the singer’s coffin through the streets of his hometown, Birmingham, England. His family stepped out to look at tributes at Black Sabbath Bench, an attraction that has become a place of pilgrimage.

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Sneakers worn by Kobe Bryant during his first career start auctioned for $240,000

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An autographed pair of Adidas EQT Top 10 shoes that Kobe Bryant wore in his first NBA career start with the Los Angeles Lakers have sold for $240,000 at SCP Auctions, the second-largest sum ever paid for a pair of his sneakers.

Kobe Bryant Signed His Adidas EQT Top 10 Sneakers In Early Career Style

According to ESPN’s Dan Hajducky, photo-matching company Sports Investors Authentication matched the shoes to “being worn by Kobe Bryant on January 28, 1997 — Bryant’s first career NBA game as a starter.”

Both shoes are signed, and both autographs include letters of authentication from Professional Sports Authenticator’s authentication arm, PSA/DNA.

“The size 13.5 sneakers show heavy use, with creasing and scuffing throughout. The soles and mudguards exhibit moderate tread wear. Both shoes have been signed by Bryant in bold black permanent marker in his early career style,” the item description reads.

Lakers Kobe Bryant Sneakers From First NBA Career Start Sell For $240KLakers Kobe Bryant Sneakers From First NBA Career Start Sell For $240K
SCP Auctions

Bryant was selected No. 13 overall by the Charlotte Hornets in the 1996 NBA draft out of Lower Merion High School. The late Hall of Famer was then traded to the Lakers a month later for Vlade Divac.

Per Basketball Reference, Bryant played in 34 games with the Lakers before his first career start, averaging 6.4 points, 1.8 rebounds, 1.0 assists, and 13 minutes per contest.

Bryant Became The Youngest Player To Start An NBA Game

In his first start on Jan. 28, 1997, Bryant scored 12 points on 5-of-11 (45.5%) shooting from the field to go with three rebounds, two assists, two steals, and a block in a 102-83 win over the Dallas Mavericks.

At 18 years, 158 days old, Bryant became the youngest player to start an NBA game in league history.

In February, the Nike Kobe 8 Elite “Lakers Home” sneakers Bryant was wearing when he tore an Achilles in 2013 sold for $660,000 at Sotheby’s. The jersey he donned in that game also sold for $1.2 million.

Then in April, a jersey that was photo-matched to the one he wore during his first regular-season game fetched $7 million. It was the highest amount of money any Bryant item has sold for.

The jersey eclipsed the $5.84 million spent on a game-worn, signed jersey from the 2007-08 season in which Bryant won his lone MVP award.